VMO is an outdoor network, built for brands, powered by data, solutions and innovation, reaching the right audiences in the right places at the right time across Australia and NZ. VMO gives brands the opportunity to connect with consumers in the busiest places where people shop, work and play via formats that command attention and with content that compliments their daily routines. VMO is Outdoor Done Differently.

The Job

We are recruiting for a State Sales Director to oversee the entire VIC VMO Sales team. This role is responsible for achieving state revenue targets, developing state sales strategies, managing senior client and agency relationships, and integrating cross-functional and cross-channel collaboration.

Key responsibilities include:

- Lead, coach, and develop VMO VIC Group Sales Managers, ensuring each has clear KPIs and success measures.
- Develop and implement quarterly VIC sales strategies aligned with national direction.
- Oversee and support GSMs in embedding sales frameworks, yield management, and booking guidelines.
- Negotiate and close high-value state-level deals and partnerships.
- Build and maintain senior-level relationships with key state clients and agency leaders.

Who are we looking for?

At VMO we pride ourselves on having the best employees in the industry. This role would suit a strategic sales leader with a proven track record of delivering revenue growth and leading positive, high-performing teams. We are also ideally looking for someone with:

- 8-10 years experience in sales with extensive media/advertising experience




- Proven success in leading multiple sales managers (e.g. GSMs) and their teams
- Strong experience in building and managing senior agency and client relationships
- Advanced knowledge of sales frameworks, campaign optimisation, and yield management.
- Robust forecasting and pipeline management capability.
- Proficiency in CRM systems and sales reporting/analytics tools.
- Inclusive leadership style that promotes EVP and company values.
- Market presence and credibility to represent in state forums.

Benefits & Culture:

VMO is a leader in DOOH and at the forefront of innovative thinking! Not only will you be working for a company that delivers incredible results, you will also be a part of a fun, passionate, and supportive team where creativity thrives and the fun never stops. But wait, there’s more:

- Flexible working structure to accommodate for work-life balance
- Sleep in or finish early on your birthday
- 50c movie tickets and amazing corporate discounts across retail, healthcare, and banking
- Work with a company who strives for a sustainable future
- Wellbeing & safety support - Sonder access for you and your family!
- Learn from the best! Career progression and training opportunities
- Annual Conferences – did someone say how good Japan was in 2026?

Think you’re up for it:

If you would like to join an exciting and supportive team who are passionate about what they do and have a whole lot of fun along the way, While we look at your application, get to know us through our social media channels.

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📌 State Sales Director - VIC (Melbourne)
🏢 VMO
📍 Melbourne