Localsearch Operations Pty Ltd – Robina QLD

Job Type: Permanent position | Full time position

Job Description

Job Summary: Lead our SEO & Google Ads team as Head of Digital Marketing with Localsearch

- shape strategy, drive results, and leave your mark on the Gold Coast.

Key Selling Points:

- Lead a talented team of SEO & Google Ads strategists in Robina
- Report directly to the CEO and shape company-wide strategy
- A senior, hands‑on leadership role for strategy, people and performance lovers

Who are we? At Localsearch, we've been empowering Australian businesses with top-tier digital marketing solutions since 1993. Today, we stand as one of the largest digital marketing powerhouses in Australia, helping over 300,000 businesses grow online.

Based in the heart of Robina, just steps from Robina Town Centre, our modern office is equipped with everything you need to thrive

- including an on‑site café with barista‑made coffee, high‑tech tools, and a collaborative, fun culture where your skills will shine!

What will you do? As Head of Digital Marketing, you'll take ownership of Localsearch's SEO and paid search strategy, leading a team of Digital Strategists while reporting directly to our CEO. This is a senior, hands‑on leadership role for someone who thrives on strategy, people and performance.

- Develop and implement digital marketing strategies for SEO and paid search, with clearly defined plans and measurable goals
- Conduct market research and analysis of search behaviour, competitor positioning, and channel trends to inform strategy
- Advise the CEO on marketing investment priorities, channel mix, and emerging digital opportunities
- Lead and develop a team of SEO and Google Ads Digital Strategists, setting clear performance expectations




- Conduct regular one‑on‑ones and performance reviews to grow individual and team capability
- Design and oversee digital marketing campaigns across SEO and Google Ads, grounded in audience insight and defined conversion objectives
- Review and approve campaign strategies to ensure best‑practice standards and deliverables are met
- Oversee the SEO service offering across technical, on‑page, content, and link building disciplines
- Analyse marketing performance across channels, interpreting results against KPIs and presenting recommendations to the CEO
- Monitor market trends and benchmark performance against industry standards to drive continuous improvement

Who are you & what will you bring? We're after an experienced digital marketing leader who combines specialist SEO and Google Ads expertise with robust people leadership and commercial acumen. Required:

- Bachelor's Degree in Marketing, Business, Communications, or a related field, or equivalent practical experience
- Relevant senior experience in a specialist digital marketing role, with expertise in SEO and paid search, ideally in a digital agency or managed services environment
- Experience leading and developing a team of digital marketing strategists
- Experience planning and managing digital marketing campaigns across SEO and paid search for multi‑client portfolios




- Experience conducting market research and using consumer behaviour insights to shape marketing strategy
- Experience at a senior level with direct engagement with executive leadership
- Specialist knowledge of SEO and Google Ads
- Strong leadership and people management skills, with the ability to coach and hold a team accountable
- Solid marketing analytics capability, able to interpret data and translate insights into clear recommendations
- Strong communication skills, able to present complex digital concepts clearly to stakeholders and clients
- Highly organised with the ability to manage competing priorities without compromising quality

Nice to have:

- Google Ads certification
- Formal training or certification in SEO tools and methodology

Why it's great to work with us!

- Barista‑made coffee daily at our on‑site café
- because outstanding work deserves great coffee
- Prime location in Robina, opposite Robina Town Centre, perfect for lunch breaks or errands
- Fun & supportive culture
- we celebrate wins, support each other, and challenge complacency
- Access to the latest tools & training
- stay ahead in the fast‑moving world of digital marketing
- Flexible work‑life balance
- we know life happens, and we support balance
- Career growth & mentorship
- access our internal mentoring program and upskilling opportunities
- A comprehensive wellness program supporting mental, financial and physical wellbeing, including free access to an onsite exercise physiologist
- Employee perks!

Paid parental leave, free parking, gym discounts, 24/7 retail discounts and cashback offers, and special rewards for birthdays and tenure

- We celebrate success BIG!

Annual company-wide conference, recognition programs, and team events to reward high performers

#J-18808-Ljbffr

📌 Head of Digital Marketing (Gold Coast)
🏢 Localsearch Operations
📍 Gold Coast