Senior Marketing Manager (Fixed‑Term)

13‑month fixed‑term contract based in Melbourne with hybrid working.

This role sits within the Consumer Marketing team under the Audience & Marketing umbrella, reporting to the Head of Brand Marketing. The Senior Marketing Manager will deliver brand and audience strategy across realestate.com.au, realcommercial.com.au and Mortgage Choice.

Responsibilities

- Help create the brand and campaign strategy across REA Group consumer brands, driving end‑to‑end planning and delivery from briefing through to execution, optimisation and post‑campaign analysis.
- Be the key point of contact for Consumer Product, maintaining robust working relationships with product teams to ensure all new product value is supported by robust consumer GTM planning and execution.
- Drive and support the creative development process across consumer brands, partnering with external creative agency partners and internal design function to deliver creatively excellent, on‑brand work – consistently measuring creative effectiveness and applying learnings.
- Act as the brand marketing lead for Mortgage Choice, partnering with the Franchise Marketing team to ensure brand consistency across the franchise groups and ensuring alignment with the Financial Services LoB more broadly.
- Partner closely with Digital Marketing, Lifecycle and Customer Marketing teams to ensure alignment and shared visibility across key initiatives, delivering effective integrated marketing activity through the funnel.
- Accountable for tracking marketing budgets, campaign timelines, media planning and agency relationships to ensure work is best in class.
- Drive the marketing research and insights programs, covering brand tracking, campaign measurement,



creative testing and Market Mix Modelling (MMM) to guide investment and creative decisions.
- Lead sponsorship planning and activation, including maintaining strong relationships and communication with partner organisations to deliver leading brand activations in sponsorship environments.

Qualifications

- A strong consumer brand and product marketing background, with demonstrated experience working alongside product and digital teams.
- Proven experience managing multi‑million dollar media budgets, with strong financial and commercial acumen.
- 10+ years in marketing, with a Bachelor's Degree in Marketing, Commerce or other appropriate discipline (or extensive commercial experience in a similar environment).
- Prior experience leading a marketing team of two or more.
- Strong stakeholder management skills – proven ability to build and manage relationships with internal stakeholders and external partners.
- Strong analytical capabilities and numeracy skills, with the ability to translate data and consumer research into clear insights, recommendations and improvements.
- A self‑starter who thrives in a fast‑paced environment, exhibiting creativity, initiative and problem‑solving skills.

Perks & Benefits

- A hybrid and flexible approach to working.
- Flexible leave options including birthday leave and purchase of additional leave.
- Flexible parental leave offering for primary and secondary carers.
- The Because We Care program offers employees volunteering leave, community grants, matched payroll giving and the Community Café donates 100% of revenue to charity.
- Hackdays so you can bring your big ideas to life.

We are committed to providing a working environment that embraces and values diversity, equity and inclusion.

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📌 Senior Marketing Manager (Melbourne)
🏢 Rea Group
📍 Melbourne