Retail Management / Operations, Cremorne VIC, Australia

Head of Retail - Oceania

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

This is a rare prospect to take ownership of a high-profile retail portfolio and shape the next chapter of PUMA’s Direct-to-Consumer strategy – balancing performance, brand experience, and long-term expansion across Australia and New Zealand.

The Opportunity This is more than a leadership role – it’s a chance to define how a global brand connects with consumers at scale.

As Head of Retail, you will lead PUMA’s Oceania retail business end-to-end, owning the commercial outcomes, elevating store experience, and building a high‑performing, future‑ready retail organisation. You’ll operate at the intersection of operations, merchandising, marketing, and property – bringing together multiple functions to deliver a seamless, premium in‑store journey.

What you will own Retail Operations Excellence

Define and execute the retail operating strategy across all stores

Elevate service, visual merchandising, and brand execution standards

Ensure best‑practice compliance, loss prevention, and operational efficiency

Partner with key external providers (logistics, payments, service partners)

People Leadership & Capability Building

Lead, coach, and develop a diverse retail leadership team

Drive succession planning, capability uplift, and talent retention

Foster a culture of accountability, collaboration, and continuous improvement

Brand Experience & Retail Marketing

Partner with merchandising on range planning and OTB strategy

Optimise product assortment based on store profiles and market dynamics





Balance risk and opportunity to drive sales and margin outcomes

Align seasonal retail marketing plans with broader brand strategy

Execute global visual merchandising standards with local relevance

Deliver a consistent and impactful in‑store brand experience

Physical Footprint & Expansion

Lead retail expansion, refurbishments, and store pipeline strategy

Negotiate leases and manage landlord relationships

Oversee store design, build, and delivery to global standards

Strategy, Financial Performance & Growth

Deliver sales, margin, and EBIT targets

Lead budgeting, forecasting, and performance optimisation

Define the long‑term retail roadmap, balancing full‑price and outlet channels

Collaborate across wholesale and ecommerce to deliver a cohesive market strategy

What success looks like

Sales growth, gross margin, and profitability

Store productivity and conversion metrics

Customer experience and brand consistency

Strength and capability of your leadership team

Who You Are You are a seasoned retail leader with a track record of delivering results in fast‑paced, brand‑led environments. You thrive on building teams, optimising performance, and scaling retail operations with precision.

10+ years’ experience in retail, including senior leadership roles

Background in sports, fashion, or lifestyle retail environments

Deep expertise in retail operations, P&L; ownership, and store network management

Strong commercial acumen across merchandising, planning, and inventory

Experience leading both company‐owned and/or franchise retail models

Proven ability to influence cross‑functional stakeholders in a matrix organisation





Why PUMA We’re one of the fastest‑growing sports brands globally – and Oceania is a key market in our next phase of growth. At PUMA, you’ll find a culture that values speed, creativity, and ownership.

Lead a brand with global momentum and local ambition

Shape the future of retail across Oceania

Work with passionate, high‑performing teams

Be empowered to move fast, think big, and deliver impact

Ready to lead what’s next? If you’re currently leading retail in a high‑performance, brand‑led environment and you’re ready to step into a role with genuine scale and influence – this is your opportunity to make your mark.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity – no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people – with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organisational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.

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📌 Head of Retail - Oceania (Canberra)
🏢 Puma Gruppe
📍 Canberra