Join the Future of Commerce with Whatnot!

Whatnot is the largest livestream shopping platform in North America and Europe, allowing users to buy, sell, and discover a wide range of items through live streams. Founded to enable creators and sellers worldwide, we are building a recent industry at scale.

Role

As a founding team member in Australia, you will play a pivotal role in shaping Whatnot's regional presence, working alongside the GM, Australia.

Launch your country

- Launch and own a category in Australia
- Strategize the best ways to scale your efforts to make our first category successful
- Partner with GM, Australia on determining which category to launch next

Create community-defining moments

- Build relationships with influencers, planning and executing activations to bring their audiences onto Whatnot
- Organize and execute on‑app and in‑person events connected to the most exciting products, moments, and fandoms related to your category

Build our seller community

- Develop a robust pipeline of sellers, including resellers, influencers, and shops
- Identify and bring on board high‑potential sellers, managing ongoing relationships and day‑to‑day communications
- Advise sellers on ways to grow their businesses on Whatnot and create the next generation of top sellers in Australia
- Stay close to sellers and buyers in the ecosystem to understand user needs and provide the product team with key user insights and problems to solve

Use data and strategic thinking to propel your category forward

- Analyze and leverage data to develop actionable strategies, measure impact,



and drive growth in your category and across Australia
- Be able to jump in, ramp up quickly, and independently drive strategic projects both in your own category and across partnerships when needed

You

People who thrive at Whatnot are comfortable figuring things out on the fly, biased toward action, and genuinely curious about what they're building. They focus on outcomes, stay close to the product and its users, and give credit to teammates.

Qualifications

As our next Category Manager, Australia, you should have 4+ years of experience working in a fast‑paced, client‑facing role in high‑output environments such as strategy consulting, private equity, or partner‑facing roles at tech companies. Additionally:

- Experience in a business development or partner‑facing role
- Building and executing against a pipeline of targets
- Scrappy and adaptable enough to work in a startup with limited guidance, comfortable pivoting quickly
- Strategic and creative thinker capable of turning research and data into actionable plans
- Passion for creator communities and/or expertise in existing Whatnot product categories (e.g., vintage clothing, collectibles)
- Experience at a high‑growth startup, marketplace, or creator‑focused platform a plus
- Proficiency in SQL a plus




- Experience buying and selling in online marketplaces a plus

Benefits

- Generous holiday and time‑off policy
- Comprehensive health insurance for you and your dependents
- Work from home support
- Home office allowance
- Monthly allowance for cell phone and internet

- Care benefits

- Monthly wellness allowance
- Annual allowance toward childcare
- Lifetime allowance for family planning (e.g., adoption or fertility expenses)

- Superannuation contributions made in accordance with local compliance requirements to support retirement savings
- Monthly allowance to dogfood the app

- All employees are expected to develop a deep understanding of our product, and use Whatnot as both a buyer and seller as part of their job (dogfooding budget makes this fun and easy)

- Parental leave

- 16 weeks of paid parental leave and an optional one‑month gradual return‑to‑work program (company leave allowances run concurrently with any government leave programs you may be eligible for)

Equal Opportunity Employer

Whatnot is proud to be an Equal Opportunity Employer. We value diversity, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, parental status, disability status, or any other status protected by local law. We believe that our work is better and our company culture is improved when we encourage, support, and respect the different skills and experiences represented within our workforce.

Compensation Range: A$150K - A$200K

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📌 Category Manager, Australia - Cards & Collectibles (Melbourne)
🏢 Whatnot
📍 Melbourne