Reporting to the Acquisition & Growth Lead, you’ll plan and deliver integrated, outcome-driven campaigns that support Vodafone Business growth across SOHO, SME and Enterprise. You’ll shape value propositions and translate features/offers into compelling customer benefits, connecting sharp messaging with high-performing digital journeys to maximise traffic quality, demand and conversion. You’ll also work closely with teams across marketing, digital, creative and sales to ensure campaigns are executive effectively and deliver measurable business results.

What you’ll do

Campaign strategy & planning

- Develop integrated campaign strategies grounded in audience insight, business priorities and explicit value propositions.
- Translate product features and offers into customer-centric, benefit-led messaging and structured message hierarchies.
- Define the optimal channel mix across paid media channels, with clear roles by funnel stage to generate qualified demand, leads and sales.
- Build campaign roadmaps, budgets and customer journey maps that connect media, creative and on-site experience.

Messaging & creative development

- Create messaging frameworks that articulate advantages with clarity and persuasion across formats.
- Brief and guide creative development to ensure channel-appropriate executions and strong message-click-landing alignment throughout the funnel.
- Execution & project management
- Lead end-to-end delivery (briefs, timelines, approvals, QA), ensuring campaigns launch on time and scale effectively.
- Partner with the Digital team to deliver fast, conversion-ready landing pages with robust tagging and mobile-first experiences.
- Coordinate with channel marketing to activate campaigns across retail,



telesales and partner channels where relevant.

Media agency partnership

- Treat the media agency as a performance partner: co-create media plans, audience strategies and test agendas.
- Run a tight optimisation rhythm together (daily pacing, weekly insights, in-flight tests) to continuously improve traffic quality, CPL and CPA.

Performance, optimisation & experimentation

- Apply hands-on digital performance media optimisation across media channels (budgets, audiences, placements, creative rotation).
- Run structured experiments (messaging, creative, landing pages, audience segments) to improve demand capture and conversion.
- Integrate SEO and behavioural insights to strengthen journey efficiency and grow qualified inbound traffic.

Measurement, insights & reporting

- Monitor campaign performance and identify optimisation opportunities.
- Ensure campaign activity contributes to forecasted, evolving and seasonal demand, leads and sales targets.
- Deliver clear, commercial post-campaign analyses with insights and actionable recommendations for the next iteration.

Governance and operational excellence

- Ensure compliance with brand, legal and privacy standards.
- Maintain operational discipline (naming conventions, tagging hygiene, asset/version control, documentation and learnings logs).

Benefits

- Flexible hybrid way of working (from home and office)
- ‘Stay Connected Mobile’ – Access to a free mobile plan
- ‘Stay Connected NBN’ – Access to a free NBN 100 plan
- ‘Your Leave’ - an additional 4 days of leave to be used whenever you like - every year
- Access to TPG Learning Hub platform and internal development opportunities
- Access to Corporate Partner Discounts

#LI-hybrid #LI-LO1

📌 Integrated Campaign Manager (New South Wales)
🏢 Tpg Telecom
📍 New South Wales