SkyCiv is looking for a data-driven, creative Marketing Manager to lead our growth initiatives, manage our digital presence and help our products continue to be leaders in the Structural Engineering industry.
SkyCiv is rapidly changing the way people access engineering software, providing solutions that help engineers streamline workflows, improve accuracy, and save time. Our comprehensive suite of analysis and design tools offers flexibility, cost-efficiency, and accessibility, enabling engineers to work from anywhere without the need for installations or maintenance. We are proud to be ranked in the top startups in Australia and serve engineers in more than 160 countries worldwide. At SkyCiv, we are committed to building the future of structural engineering software with a passionate and dynamic team.
The Opportunity
As the Marketing Manager, you will be responsible for the end-to-end execution of our marketing strategy. This is a high impact role where you will manage everthing from paid advertising to product launches and university and affiliate partnerships.
You will work closely with cross-functional teams, including developers and engineers to drive user acuqisition and retention.
This is a full time hybrid role based in Surry Hills, Sydney Australia.
Key Responsibilities:
Responsible for digital strategy and paid advertising by executing campaign management (Meta Ads, LinkedIn, Google channels)
Monitoring and optimisation of Ad spend to ensure maximum ROI
Collaborate with our SEO agency to drive on-page SEO,
content refreshes and strategic keyword targeting.
Content and product marketing including Go to Market execution for new features, landing pages, SEO product pages and regional sales collateral
Oversee the planning and production of product videos for broad engagement.
Lifecyle and user growth responsiblities through campaigns to design and re-engage inactive users and increase lifetime value.
Responsible for education outreach with key universities and building affiliate pipelines to co-create campaigns and amplify the breadth and depth of SkyCiv products
Event and PR responsibility for conferences and events, including but not limited to pre and post advertising and follow-up activities.
Responsible for delivering monthly marketing reports developing insights to manage and track effective Marketing budget and spend.
What You'll Bring:
Hold a Bachelor's degree in Marketing or a related field.
A strong background and track record in delivering digital marketing campaigns & SEO best practice.
Experience in lifecycle marketing with SaaS products is a plus.
Excellent english communication skills to represent the Brand
You must be legally authorised to live and work in Australia
If you are a digital-first marketer with a passion for technology and a track record of driving growth we want to hear from you.
This is your opportunity to work with a passionate and dynamic team to market structural engineering software, for the future!