At Guzman y Gomez Mexican Kitchen, our mission has always been to reinvent quick-food. We’re Australia’s only fast-food restaurant to be 100% clean, meaning there are no added preservatives, artificial flavours, added colours or unacceptable additives in our food. We’re incredibly proud of our amazing people, and the unique way we celebrate Mexican culture in everything we do.

Own the voice of one of Australia's fastest-growing brands.

You’re the person who sets the copy standard, shapes the tone, and makes every word earn its place across campaigns, social, TVCs, and everything in between.

What You'll Do
Lead concepting and copy development for all major campaign work, from brief to final asset
Write headlines, scripts, long-form, and tactical copy at national QSR campaign standard
Partner with the Senior Art Director to develop fully integrated creative concepts not just words on a layout
Define and protect GYG's tone of voice across consumer-facing and internal channels
Develop and maintain GYG's tone of voice guidelines and ensure the wider team can apply them
Partner with the Social Media Content Manager on social-first copy and reactive cultural moments
Mentor junior creatives and review copy across the wider team for brand consistency




Present work to senior stakeholders and defend creative decisions with confidence

What You'll Bring
Significant experience (e.g. 8+ years) in a copywriting role within an agency or in-house creative team
Solid portfolio across long-form, short-form, scripts, and tactical copy
Demonstrated ownership of campaigns from concept through to broadcast and retail execution
QSR, FMCG, or major consumer brand exposure preferred
Solid conceptual thinker not just a writer for hire
Comfortable presenting work to senior stakeholders and defending creative decisions
Meticulous attention to detail and a high standard of language, grammar, and craft

What You'll Love
Join one of Australia's fastest-growing restaurant companies
Real influence in a marketing function that’s investing heavily in its capability
GYG restricted shares, earned each year through our long-term incentive scheme
Up to 5 weeks of annual leave each year (ask us how)
Paid parental leave
The chance to one day become a franchisee and own your own GYG restaurant
A vibrant Surry Hills office, a short walk from Central Station

Interested? Apply now to start the conversation.
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📌 Senior Copywriter City Of Sydney
🏢 Guzman y Gomez Mexican Kitchen
📍 City of Sydney