We are seeking an experienced Senior Brand Manager for our Allergy portfolio to continue the growth of our market-leading allergy brand and launch OTC to accelerate growth of the portfolio.
In this role, you will lead the brand strategy, build high impact strategic partnerships, and deliver initiatives that drive growth, strengthen customer engagement and deliver exceptional business results.
Reporting directly to the Associate Director Allergy & Eyecare this is a role based at our head office on Elizabeth Street, Melbourne.
Key Responsibilities
Develop and implement brand strategies to maximise brand performance through insight-led marketing plans and initiatives
Monitor business performance and optimise activities to identify growth prospects and optimise brand performance.
Manage forecasts, budgets and investment decisions to ensure robust return on investment
Equip sales teams with impactful resources and tools to maximise effectiveness
Collaborate closely with Medical, Supply, Regulatory, Finance and Commercial teams
Build and lead internal and external partner relationships
Develop marketing campaigns that increase brand awareness and consumer engagement.
Experience And Qualifications
Bachelors' degree in life sciences or healthcare discipline
7+ years' healthcare experience with3+ years' commercial marketing experience in pharmaceutical, biotech or healthcare industry
Experience in managing OTC Pharmaceuticals highly regarded
Experience in a range of commercial roles in multiple therapy areas, sales experience valued
Highly strategic and commercially minded
Agile, adaptable, and responsive to change