About OES
OES is a vibrant and values‐led organisation, and we are passionate about enhancing lives through education.
We work with university partners, training institutes, and professional bodies worldwide, to develop and enable immersive and engaging learning experiences.
We empower our teams to be student focused, innovative and embrace change with a growth mindset to ensure we achieve our vision of being the world's most impactful enabler of education.
We encourage our people to grow and develop through teamwork and a diverse range of projects, programs and challenging work.
We trust our people to deliver, so when you work with OES, you will join a team who are empowered to impact every day.
The Opportunity
We're looking for a Senior SEO & AI Visibility Manager to lead the next evolution of organic growth, where traditional search meets AI‐driven discovery.
In this newly defined leadership role, you'll own organic search performance and AI visibility (GEO) across multiple university partner sites, ensuring our brands are not just found, but trusted, cited, and chosen.
This is a high‐impact, commercially focused role where you will shape how prospects discover and engage with education in an AI‐first world.
Key Responsibilities
Lead the organic search and AI visibility (GEO) strategy across partner websites
Build and maintain demand roadmaps aligned to commercial priorities
Optimise for SEO and AI discovery (LLMs, AI Overviews, generative search)
Stay ahead of evolving search behaviours and platforms
Drive technical SEO initiatives (crawlability, indexing, site performance)
Champion AI‐readiness, including structured data and LLM optimisation
Translate technical insights into actionable recommendations for digital and IT teams
Partner with content, PR and comms teams to build authority and visibility
Ensure content ecosystems are structured around topics, entities, and intent
Increase brand authority, citations, and trust signals across search and AI environments




Own organic performance reporting across all partner sites
Deliver measurable growth in leads, enrolments, and authority
Reduce reliance on paid media through sustainable organic strategies
About You
6+ years' experience in SEO, organic growth or search strategy; proven experience delivering commercial outcomes from SEO
Strong expertise in technical SEO and content‐driven strategies
Experience with entity‐based search, topic clustering, and AI‐driven discovery (GEO)
Ability to influence stakeholders across complex, multi‐partner environments
Experience leading teams across multiple locations
What's in it for you?
Along with joining a passionate, energetic and highly skilled team, this role will allow you to gain exposure to many growth and development opportunities.
OES offers a hybrid, flexible approach to work, where we work 2‐3 days from our state‐of‐the‐art Cremorne office, and the rest from home (or wherever you choose!).
Breakfast, snacks, table tennis, Nintendo Switch are all available in the office, as well as weekly staff drinks.
Ultimately, you will be joining a values‐driven, collaborative business where your creativity and innovation will be nurtured and celebrated.
Adaptable, hybrid work for genuine career‐life fit (2‐3 days in our Cremorne Office)
Professional development and mentoring
OES Culture Club and events calendar
Health and wellbeing activities
Annual flu vaccinations
Paid parental leave
Purchased leave
Study assistance and leave for eligible employees
Mental health support resources and Employee assistance program (EAP)
Income protection insurance
Access to corporate health insurance rates
If this opportunity excites you, please APPLY NOW with your CV
At OES, we are committed to creating an inclusive and diverse environment, where we encourage candidates of any nationality, age, background, disability, and gender identity to apply.
If you feel aligned to the role and would like to further explore your suitability, we welcome your application and would love to consider your fit for the role at OES.
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📌 Senior Seo & Ai Visibility Manager (Melbourne)
🏢 Online Education Services (Oes)
📍 Melbourne