General Manager/Head of Digital & eCommerce
Maggie Beer Holdings (MBH) is a publicly listed Australian company home to Maggie Beer Products and Hampers and Gifts Australia (The Hamper Emporium and Gifts Australia).
With approximately 60% of the Group's business online, digital commerce isn't just a channel for us — it's the engine driving our growth.
We're looking for a commercially outstanding, digitally fluent executive to take full ownership of that engine as our Head of Digital Commerce, reporting directly to the Board.
About the Role
This is a senior executive role with full general management and P&L; ownership of our digital channel — spanning Maggie Beer Online, The Hamper Emporium and Gifts Australia.
You'll own revenue growth, margin, customer acquisition and retention, digital trading, ecommerce platforms, technology capability and fulfilment alignment, leading a team of five direct reports across Warehousing & Supply Chain, Commercial, Customer Experience, Product and Marketing.
You'll set the Group's D2C and corporate digital growth agenda, lead disciplined execution through peak and non-peak trading, and build the capability to deliver sustainable, profitable growth and long-term shareholder value.
Key Responsibilities
Act as the primary executive accountable to the Board for digital commerce performance, presenting strategy, forecasts and investment cases
Own the digital P&L; end-to-end — revenue, margin, costs and profitability — with disciplined budgeting, forecasting and capital allocation
Drive growth strategies across D2C and corporate gifting, including customer acquisition, retention, repeat purchase and channel expansion
Own ecommerce platform performance — conversion, UX/UI, search, checkout — and lead a structured conversion-rate optimisation program
Own CRM, lifecycle, loyalty and performance marketing strategy across paid,



organic, social, affiliate and email channels
Own the digital measurement framework, technology roadmap and data governance, partnering closely with Technology/IT
Lead, coach and develop a high-performing, commercially accountable digital leadership team
About You
Proven senior executive experience leading a sizeable D2C ecommerce or digital commerce business with full P&L; accountability
A demonstrated track record delivering profitable digital revenue growth, customer retention, conversion improvement and operational scalability
Experience reporting to a Board or Board committee, presenting commercial performance, risks and strategy
Deep expertise across digital trading, performance marketing, CRM/lifecycle, conversion optimisation, ecommerce technology and analytics
Experience leading multi-brand or multi-channel businesses; corporate gifting or B2B ecommerce experience highly regarded
Background in FMCG, premium food, gifting, retail or consumer brands highly regarded
Solid leadership across cross-functional teams and complex agency, technology and supplier relationships
A relevant tertiary qualification in business, commerce, marketing or technology preferred; equivalent senior experience will be considered
What You'll Bring
Board-level commercial acumen.
An ownership mindset that balances growth, profit, customer value and risk.
Deep digital commerce expertise across platforms, CRM, acquisition and analytics.




The strategic judgement to set clear direction — and the resilience to lead calmly through high-volume peak trading periods and rapidly changing conditions.
What's in it for you
Full P&L; ownership — not a channel role, the whole digital engine
Direct line to the Board — real influence, not filtered through layers
Three iconic brands, one seat — Maggie Beer, The Hamper Emporium, Gifts Australia
A growth story, not a caretaker job — ASX-listed, ~60% online and scaling fast
Room to lead, not just manage — five direct reports, a flat structure, and the autonomy to actually run it your way
Hampers & Gifts Australia (HGA) is one of Australia's leading online gifting businesses, home to iconic brands including The Hamper Emporium and Gifts Australia.
As part of Maggie Beer Holdings, we also manage the e-commerce operations for Maggie Beer Products.
We specialise in creating premium food, wine and personalised gifting experiences for consumers and corporate clients nationwide.
With a strong focus on innovation, quality and customer experience, our team brings creativity and care to every order, delivering memorable gifts that celebrate life's moments and connections.
Hampers & Gifts Australia (HGA) is one of Australia's leading online gifting businesses, home to iconic brands including The Hamper Emporium and Gifts Australia.
As part of Maggie Beer Holdings, we also manage the e-commerce operations for Maggie Beer Products.
We specialise in creating premium food, wine and personalised gifting experiences for consumers and corporate clients nationwide.
With a strong focus on innovation, quality and customer experience, our team brings creativity and care to every order, delivering memorable gifts that celebrate life's moments and connections.
#J-*****-Ljbffr

📌 General Manager/Head Of Digital & Ecommerce (New South Wales)
🏢 @
📍 New South Wales