This is a senior individual-contributor role with real ownership of organic growth across Australia and the UK. You'll build the search strategy that helps more people find trusted, convenient healthcare at the moment they need it. Spanning technical SEO, high-intent content, digital authority, local search and scalable new landing-page opportunities. The scope is unusually broad for an SEO title: one week you're diagnosing an indexing issue with engineers, the next you're mapping a recent care category, briefing clinical content or presenting the commercial case for an organic growth bet. If you're an SEO operator who can move comfortably between strategy, analysis and hands-on delivery, this is the role.
About Updoc
Updoc is Australia's leading virtual healthcare platform, delivering 24/7 access to AHPRA-registered doctors. We're scaling across Australia and the UK and we're building the growth infrastructure to match the ambition. The team has backgrounds at Apple, Amazon, Canva, and Uber. We're scrappy, curious, and unapologetically ambitious. No egos, just smart people working hard to fix healthcare.
What you'll do
Own Updoc's organic search strategy and roadmap across Australia and the UK, turning company priorities into a focused plan for sustainable, compounding growth.
Grow qualified, high-intent organic traffic that converts into patient demand—not traffic for traffic's sake—and make the commercial impact visible from landing page through to conversion.
Lead technical SEO end-to-end, including crawling, indexing, site architecture, internal linking, structured data, Core Web Vitals, migrations and international SEO.
Find and prioritise category, service, symptom, location and programmatic SEO opportunities using search demand, competitive gaps, unit economics and patient needs.
Build content briefs and scalable workflows with clinical, brand and content partners so pages are accurate,



genuinely useful, compliant and capable of earning trust in a high-stakes health category.
Strengthen Updoc's authority through digital PR, link acquisition and partnerships that earn credible coverage and improve search visibility.
Partner with product, engineering, design and growth to ship improvements quickly, balancing ideal SEO outcomes with commercial priorities and development effort.
Build clear reporting and forecasting across rankings, share of search, non-brand demand, conversions and revenue; run tests, explain what changed and decide what to do next.
Track how discovery is changing across AI-powered search and answer engines, then test practical ways to improve Updoc's visibility without chasing hype.
What we're looking for
5+ years in SEO, ideally in a high-growth consumer, marketplace, health, fintech or other trust-sensitive environment.
You've owned meaningful organic growth outcomes, not just recommendations. You can point to traffic, conversion or revenue impact and explain exactly what you did to create it.
You're genuinely strong in technical SEO. You can investigate a complex crawl or indexing problem, form a view from imperfect data and give engineers a precise, prioritised path to resolution.
We test for this.
You understand content quality, topical authority and search intent deeply, including the higher bar required for health information and other high-trust categories.
You're analytical and commercially sharp. You're comfortable with GA4,



Google Search Console and common SEO platforms, and you can use SQL, product analytics or large data sets when the question demands it.
You can prioritise ruthlessly. You know when to fix foundations, when to create pages at scale and when an SEO idea is unlikely to repay the effort.
You communicate clearly with writers, clinicians, engineers and founders, earning trust without relying on jargon or authority by title.
You're comfortable operating across markets and understand that the winning search experience in Australia may not transfer unchanged to the UK.
You care more about qualified patient demand and long-term authority than vanity traffic or a green dashboard.
A note on fit
This role doesn't come with a finished playbook, a large agency roster or a backlog waiting to be worked through. You'll be given priorities and outcomes, not processes. You'll need to find the opportunities, make the case, bring the right people with you and stay close enough to delivery to know the work shipped properly. We provide you with the platform to do your best work, be ambitious and have a team and company culture to support you through the journey.
Ownership
The organic growth strategy across two markets is yours to shape, with direct visibility of the commercial impact.
Complexity
Technical SEO, trusted health content, international expansion and emerging search behaviour—all in one role.
Impact
Your work helps people find care when they need it. The outcome is bigger than another click or ranking.
Equity
Meaningful upside in a business growing quickly and a sector that's only getting larger.
Proof
AFR's Best Place to Work, a team poached from Apple, Amazon, Canva, and Uber, and a culture where psychological safety isn't a slide in a deck.
Ready to shape the future of healthcare in Australia?
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📌 Search Engine Optimisation Specialist (New South Wales)
🏢 updoc
📍 New South Wales