Join a Legendary Team and Launch Your Sales Career with William Adams Caterpillar.
We're looking for a motivated and customer-focused Equipment Sales Representative to join our team at our Dandenong branch.
This is an exciting entry-level sales opportunity where you'll build relationships with an existing customer portfolio, uncover recent opportunities and generate qualified leads to support our Equipment Sales teams. You'll receive ongoing product, sales and Caterpillar training, with genuine opportunities to grow your career within William Adams.
With more than 100 years as a Caterpillar dealer behind us, this is your opportunity to build a rewarding sales career with an iconic Australian business.
ABOUT THE ROLE
Reporting to our Business Manager Sales- Retail, you'll manage a portfolio of approximately 3,000 customers.
Your key responsibilities will include:
Making a high volume of proactive outbound calls to existing and prospective customers to identify equipment needs, uncover sales opportunities and generate qualified leads
Building and maintaining robust relationships through proactive customer engagement
Identifying opportunities and generating qualified sales leads for our Sales Representatives
Supporting sales across our Compact Construction Equipment range, including mini excavators, skid steer loaders and compact track loaders
Maintaining accurate customer information, activity and opportunities within our CRM
Collaborating with internal teams to deliver exceptional customer outcomes
Promptly following up customer enquiries and sales opportunities
ABOUT YOU
Ideally, you'll bring the following skills and attributes:
A passion for sales,



customer service and building relationships
A proactive attitude and confidence making outbound calls to engage customers and uncover opportunities
Excellent communication, organisation and time management skills
The ability to work independently while contributing to a collaborative team
A genuine interest in machinery, construction equipment, automotive, motorbikes or similar industries
Previous experience in retail sales, automotive sales or customer service will be highly regarded
Most importantly, you're eager to learn. We'll provide the training, mentoring and support to help you develop into a successful Equipment Sales Representative.
WHY JOIN US?
Working alongside an iconic brand is just one part of what makes a career with us rewarding. At William Adams our people, and their safety, genuinely matter. We foster a supportive and inclusive culture where people feel valued and take pride in the work they do.
We can offer you...
A competitive salary package plus commissions with annual salary and performance reviews
Ongoing career and development opportunities
Recognition and genuine appreciation through a variety of formal and informal programs
Plus, a range of perks including novated leasing, purchased leave and partner discounts across banking, health insurance, and fitness
BEFORE YOU APPLY
As part of your application, you'll be asked to complete a short online Workplace Safety Assessment (approximately 9 minutes).
This assessment provides additional insight into safety-related behaviours and attitudes and forms part of your application. Your application will be considered once both your application and assessment have been submitted.
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📌 Equipment Sales Representative (Melbourne)
🏢 William Adams
📍 Melbourne