Marketing & Campaign Manager | NSW Farmers
Full-time, 2-year contract | Hybrid working (WFH & WFO)
St Leonards, NSW - with flexibility for NSW-based remote candidates
$130k + Super | Professional development opportunities | NFP
About the Organisation
NSW Farmers is Australia's largest state farming organisation, representing farmers and rural communities across New South Wales. For more than 125 years, it has been a trusted voice for the sector, shaping policy and advocating for a strong and sustainable agricultural industry. The organisation works closely with members, government and industry to influence outcomes and support the long‐term success of regional communities.
About The Opportunity
This newly created role plays a key part in driving membership growth through lead generation and campaign performance. Reporting to the Head of Membership, you will plan, deliver and optimise multi‐channel campaigns across digital, social, events and direct outreach, with a focus on building a strong pipeline and improving conversion.
This is a hands‐on role, combining strategy and execution, with the chance to refine targeting, improve results and shape how campaigns are delivered and measured.
Key Responsibilities
Develop and deliver a marketing strategy for NSW Farmers
Develop and deliver a rolling campaign plan aligned to membership targets
Execute integrated campaigns across digital, social, email, and offline channels
Define audience segments, offers, and messaging to drive response and conversion
Manage campaign budgets and track cost per lead and cost per sale
Deliver campaigns, including hands‐on development of creative and copy




Manage lead generation workflows, including CRM data and sales handover
Analyse campaign performance and continuously improve lead quality, conversion and ROI
Identify opportunities to improve targeting, segmentation and campaign effectiveness
Lead and support two direct reports responsible for campaign follow‐up and sales
About you
Experience in campaign management, direct marketing, or acquisition‐focused roles
Proven success in delivering multi‐channel lead generation campaigns
Strong analytical skills with a data‐led approach to decision making
Confident copywriting and messaging skills
Well organised with the ability to manage multiple campaigns at once
Comfortable working with CRM systems and digital marketing tools, including Canva & InDesign
Experience in a membership, not‐for‐profit, or association environment is an advantage
Exposure to agriculture or regional audiences is highly regarded
Why Join?
Play a visible role in shaping public conversations and influencing advocacy outcomes for farmers and rural communities
Work closely with senior leadership in a collaborative and purpose‐driven organisation
Join a respected organisation with a strong reputation, offering variety, flexibility and impact
Competitive salary package including salary packaging and additional gifted leave
Opportunities for professional growth and development
We value diversity and welcome applications from all backgrounds, including Aboriginal and Torres Strait Islander peoples, CALD communities, and people with disabilities. Reasonable accommodations can be arranged upon request.
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