Responsibilities
The Scaled Growth Agency Marketing team, part of Global Business Marketing (GBM), partners closely with Scaled Growth Independent Agency Sales to drive growth and retention across our managed agency portfolio. This role focuses on agency expansion—helping existing agencies deepen their investment in TikTok and unlock new revenue opportunities through scalable marketing programs—and agency acquisition—bringing in new agencies into TikTok's advertising ecosystem. The successful candidate will develop and execute marketing strategies to accelerate agency growth on TikTok, including driving advertiser penetration within existing agencies, enabling agencies to acquire new clients through TikTok‐first programs, and increasing the portfolio of new agencies actively trained and skilled on TikTok ads. The scope includes building scalable engagement programs, delivering persona‐based education, positioning TikTok as a creative‐led performance engine, and supporting executive‐level thought leadership initiatives. This is a highly cross‐functional individual contributor role requiring close collaboration with Sales, Marketing Solutions, PMM, Product, and regional teams to influence agency stakeholders from media buyers to managing directors and CEOs.
Drive Book of Business (BoB) penetration programs that help managed agencies activate more advertisers on TikTok
Plan & execute key marketing initiatives and programs to drive new agency acquisition, with strong alignment with global strategy and approach
Plan & deliver TikTok‐owned agency events (e.g., Agency Day, Top Table, Showtime) for product deep dives, case studies, and APM engagement
Scale matchmaking and co‐growth programs to facilitate agency‐advertiser introductions
Drive executive‐level engagement (MDs, Heads of Media) and support Executive Councils for Tier 1 Agencies,



including early access to product roadmaps and beta opportunities
Collaborate with regional and global marketing teams, Marketing Solutions, and Agency Sales to adapt strategies, deliver educational assets, and build targeted engagement lists across global markets
Define success metrics and measure marketing impact against expansion and revenue goals
Qualifications
Minimum qualifications:
5+ years of experience in B2B marketing, integrated marketing, growth marketing, or agency marketing
Proven experience developing and executing marketing programs that drive growth, retention, and revenue expansion in partnership with sales organizations
Track record of managing cross‐functional programs across Sales, Product Marketing, Enablement, and regional teams in a fast‐paced global workplace
Strong project management, stakeholder communication, and execution skills
Experience using data and business metrics to guide decision‐making and evaluate marketing impact on activation and revenue outcomes
Preferred qualifications:
5+ years of experience preferably in digital media, advertising, technology, or platform businesses
Experience working with or marketing to advertising agencies, media agencies, channel partners, or SMB segments
Deep understanding of agency business models, media planning dynamics, and the needs of stakeholders ranging from practitioners to leaders
Familiarity with industry bodies, trade associations, and key marketing events across major global regions
Experience designing educational programs, upskilling initiatives, and event strategies that drive commercial outcomes
Strong understanding of digital advertising platforms, performance marketing, measurement, and attribution trends
Comfortable working in ambiguous, evolving environments and building programs from strategy through execution
Familiarity with AI applications in advertising and marketing technology ecosystems
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📌 Aunz Agency Marketing Manager, Gbm (New South Wales)
🏢 Tiktok
📍 New South Wales