Public Affairs Manager | NSW Farmers
Full-time, Permanent | Hybrid working (WFH & WFO) | NFP
St Leonards, NSW - with flexibility for NSW-based remote candidates
$160k + Super | Professional development opportunities
About the Organisation
NSW Farmers is Australia's largest state farming organisation, representing farmers and rural communities across New South Wales.
For more than 125 years, it has been a trusted voice for the sector, shaping policy and advocating for a strong and sustainable agricultural industry.
The organisation works closely with members, government and industry to influence outcomes and support the long‐term success of regional communities.
About The Opportunity
This is a newly created role where you will define and elevate how communications supports policy and advocacy at NSW Farmers.
You will lead how policy priorities are communicated to members, media and stakeholders, translating complex issues into clear, compelling content that drives engagement and advocacy outcomes.
Working closely with the Head of Policy and Public Affairs and the CEO, this is a highly visible role with significant cross‐functional influence, including managing sensitive issues and supporting crisis communications.
Key Responsibilities
Develop and deliver an integrated communications plan aligned to policy and advocacy priorities
Translate policy and advocacy outcomes into clear, timely communications
Lead media engagement, including managing reactive enquiries and driving proactive storytelling aligned to policy priorities
Draft and edit high‐quality materials, including media releases, statements and briefings
Support issues and crisis communications, including monitoring and rapid response
Oversee digital channels, ensuring content is accurate, consistent and current




Work closely with policy and membership teams to align communications to organisational priorities
Assess and prioritise communications activity based on policy relevance and impact
Partner with the CEO to deliver clear and effective internal communications
Contribute to key publications, including The Farmer magazine
About You
Extensive experience in corporate communications and media relations
Experienced in delivering strategic communications in complex, fast‐paced environments and managing competing priorities
Strong media relationships and experience securing impactful coverage
Confident advising senior stakeholders and influencing across teams
Exceptional writing skills, with the ability to simplify complex topics
Experience managing issues and crisis communications
Proactive and comfortable working in a fast‐paced setting
Experience delivering integrated communications across media and digital channels, using analytics to inform performance and creating on‐brand content
An understanding of the agricultural sector or rural communities is highly desirable
Why Join?
Play a visible role in shaping public conversations and influencing advocacy outcomes for farmers and rural communities
Work closely with senior leadership, including the CEO, in a collaborative and purpose‐driven organisation
Join a respected organisation with a robust reputation, offering variety, flexibility and impact
Competitive salary package including salary packaging and additional gifted leave
Opportunities for professional growth and development
If you are a strategic communicator looking for a role with influence, visibility and purpose, we would love to hear from you.
We value diversity and welcome applications from all backgrounds, including Aboriginal and Torres Strait Islander peoples, CALD communities, and people with disabilities.
Reasonable accommodations for your application can be arranged upon request.
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