The Digital Product Manager (Product Owner) is responsible for driving the performance, optimisation, and strategic evolution of customer and partner facing digital platforms across both
B2C (InsureandGo, Tick Insurance)
and
B2B partnerships
.
This role drives the digital product lifecycle - from initiative prioritisation to delivery and performance tracking, ensuring platforms deliver
seamless, high-converting customer experiences that support commercial growth, customer satisfaction, operational efficiency, compliance and partner requirements.
Acting as the critical bridge between
B2C and B2B business teams (commercial and marketing), product, technology, and operations
, the role combines strong
product ownership discipline, analytics capability, and UX/UI focus
. It also plays a key role in
reporting and performance optimisation
, enabling insights to drive data‐led decision making.
KEY RESPONSIBILITIES
Product Ownership & Delivery
Own and manage the
end-to-end product backlog
for B2C (websites and call centre platforms) and B2B partner platforms.
Define and prioritise features, enhancements, and defects based on
customer value, commercial impact, regulatory requirements, and technical feasibility
.
Translate business requirements into
clear user stories, acceptance criteria, and actionable development tasks
.
Lead Agile ceremonies including
sprint planning, backlog grooming, stand‐ups, and retrospectives
.
Interact with key B2B partners
to align product priorities and update on key initiatives and performance
Partner with offshore and onshore development teams to ensure
efficient delivery and alignment to roadmap priorities
.
Platform Performance, Analytics & Reporting
Own platform performance measurement across key KPIs including
conversion, funnel progression, customer drop‐off, engagement,



and site speed
.
Develop and maintain
reporting frameworks and dashboards
in partnership with data teams
Analyse performance trends and identify opportunities to
optimise conversion and improve customer journeys
.
Provide
regular reporting and actionable insights
to stakeholders, linking performance to commercial outcomes.
Support
forecasting and scenario modelling
to inform product and commercial decisions.
Customer Experience & UX/UI Optimisation
Champion a
customer‐first mindset
, ensuring all product decisions are grounded in customer needs and behaviour.
Collaborate with UX/UI designers to continuously improve
usability, accessibility, and design consistency
.
Lead optimisation initiatives including
A/B testing, conversion rate optimisation, and user research
.
Drive continuous improvement of
end-to-end customer journeys across all digital touchpoints
.
Work closely with marketing teams to ensure
seamless integration of campaigns, content, and conversion pathways
.
Cross‐Functional Collaboration
Act as the
central point of coordination
for platform enhancements across
Marketing, IT, Product, CX, Compliance, and external partners
.
Align with acquisition and retention teams to ensure
cohesive digital journeys across channels
.
Manage relationships with
third‐party vendors, platforms, and development partners
as required.
Translate technical concepts into
clear business outcomes
,



and vice versa.
Ensure all platform developments adhere to
regulatory, compliance, and security requirements
.
Maintain comprehensive documentation of
features, releases, technical decisions, and workflows
.
Contribute to the development of
product roadmaps and long‐term capability planning
.
Support audit and risk processes as required.
Leadership & Team Development
Coach and develop
junior product resources
to build capability in
requirements definition, stakeholder management, and Agile delivery
.
Foster a culture of
continuous improvement, accountability, and collaboration
within the team.
Provide clear prioritisation, direction, and feedback to ensure
high‐quality outputs and skilled growth
.
Act as a role model for
data‐led decision making and customer‐centric thinking
.
ROLE REQUIREMENTS
5–8 years' related work experience in Digital Product Management / Product Ownership, ideally within financial services or a regulated industry.
Bachelor's degree in Business, Technology, Digital or related field; Agile/Product certifications (e.g. CSPO, SAFe) desirable.
Familiar with Agile delivery frameworks, digital customer journeys, B2C and B2B platforms, and partner integrations.
Expert knowledge in digital product lifecycle management, backlog prioritisation, conversion optimisation, and performance analytics.
Compliance with regulatory, privacy, and security requirements relevant to digital and insurance/financial services environments.
Strong soft skills including stakeholder engagement, collaboration, communication, and problem solving; demonstrates customer‐first thinking, accountability, continuous improvement, and data‐led decision making aligned to WeCare values.
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📌 Digital Product Owner (New South Wales)
🏢 Europ Assistance Australia and New Zealand
📍 New South Wales