Performance Marketer (Growth Strategy) - Global (Remote) - Full-time Your Future Role Blue Sense Digital is seeking a driven, analytical, and commercially minded Performance Marketer (Growth Strategy) - a hybrid operator who can both execute and think at a financial and strategic level.
This is a full-time, remote role!
As a Performance Marketer or Growth Strategist, you will manage high-performing eCommerce accounts end-to-end.
You will be deeply embedded in paid performance - building and optimising campaigns, analysing results, and identifying growth levers - but your real edge will come from your ability to connect marketing activity to commercial impact.
You will work across Meta, Google, and other digital ecosystems to drive measurable growth.
You will interpret performance through a financial lens (LTV:CAC, contribution margin, aMER) and use forecasting, testing, and creative insight to unlock scalability.
This client-facing role is for you if you are someone who thrives in ownership, embraces complexity, and wants to evolve from an exceptional performance marketer into a strategic growth operator.
Your Future Employer Blue Sense Digital exists to produce better financial outcomes for 8 9 figure consumer brands.
We offer an integrated performance marketing and growth advisory service, combining data, finance, and creative strategy into a single growth system Primarily, we gear our attention around scaling new customer acquisition profitably through paid media.
To produce better financial outcomes, we believe that it's important to pursue technical excellence, diversity of thought, and remarkable collaboration.
And, to understand: → The economics of a successful eCommerce business, → The interplay between marketing, finance, and operations, and → Advanced media buying, data science, and financial modelling We've: → Generated more than $500M in online sales, → Managed $100 million dollars in ad spend, and → Earned the trust of over 200+ brands from around the world Our core values (ownership, heart, curiosity) mean the world to us.
We value technical excellence, commercial acumen, and remarkable collaboration - and we are looking for someone who wants to bring all three to every client and every conversation.
Growth Development At BSD, you'll build real commercial skills as a growth operator.
→ 4-Week Apprentice-Style Onboarding Program Covers advanced paid media, financial literacy (LTV:CAC, contribution margin, forecasting), testing frameworks, and intro to data science/incrementality.
→ Weekly Technical Sessions with our Lead Strategist Collaborative deep-dives into decision frameworks, campaign architecture, business cases, and active client problem-solving.
→ Live Exposure to 8- 9-Figure eCommerce Brands You'll manage serious media, and learn how capital really compounds at scale.
→ Ongoing Learning Guest Seminars Regular sessions with internal leaders and external operators covering paid media, eComm strategy, creative performance, and DTC growth trends.
→ Access to Proprietary BSD Tooling Including P L-integrated performance dashboards, forecasting tools, and structured experimentation.
→ Career Progression Based on Competency, Not Tenure Get rewarded for impact, not time served.
Real responsibility = real upside.
Your journey runs from Performance Marketer → Growth Performance Marketer → Senior Performance Marketer → Growth Strategist → Portfolio Strategist - based on demonstrated commercial impact, ownership, and strategic influence.
→ Remote-First with Flexibility Work from anywhere, with APAC-friendly hours, paid time off, and deep trust.
→ Annual Global Retreat (most recent, Cape Town) + Online Team Connection We're remote, but never disconnected.
Primary Responsibilities → Plan, implement, and manage high-performing campaigns across Google and Meta,



aligned to each client's unique commercial model and financial targets → Forecast and plan using contribution margin, aMER, and LTV:CAC frameworks to model potential outcomes and guide client investment decisions → Deliver insights-driven reporting (written and video) tied to P L outcomes, testing hypotheses, and structured media decision-making → Maintain a strategic, financially-literate understanding of your clients' business models, constraints, customer dynamics, and positioning → Measure incrementality - identify opportunities for compounding growth by analysing trends, attribution, and conversion data → Contribute to a culture of technical and strategic excellence, sharing insights, tools, failures → Own outcomes across your client portfolio, translate financial and performance data into explicit insights that guide strategy and communicate business impact to clients → Collaborate cross-functionally with Ad Ops and Creative Strategy teams to test, iterate, and improve client outcomes → Prepare for and participate in weekly training sessions with the Lead Strategist to challenge assumptions, review key decisions, and improve client outcomes → Engage in regular L D built around advanced paid media strategy, eCommerce growth levers, data science, and financial modelling for eCommerce brands.
Challenge yourself and others to continuously improve systems, thinking, and results Qualifications, Skills Experience (by Career Stage) Performance Marketer → 2-4 years of experience running Meta Ads Google Ads for eCommerce brands → 2-4 years of experience running Google Ads for eCommerce brands → Comfortable working within predefined campaign structures and SOPs → Understands core paid media metrics (CTR, CPA, ROAS, AOV) and what they represent → Experience optimising campaigns under supervision (e.g. creative swaps, bid tweaks) → Has received coaching or feedback on how to manage campaigns to a performance goal → Can follow pacing guides and deliver on tactical tasks with reliability → Demonstrates strong written communication skills with internal teams → Brings a growth mindset and is excited to deepen commercial and strategic skillsets Growth Performance Marketer → 3-6 years of paid media experience in eCommerce, including Meta, Google, and TikTok Ads → Experience building campaign structures independently using platform best practices → Demonstrated ability to identify emerging performance issues and suggest solutions → Has run small-scale tests (e.g. creative or bid tests) and iterated based on data → Exposure to core financial concepts like contribution margin and CAC payback → Can participate in client calls and provide context on results with some autonomy → Experience working across multi-channel accounts and offering insights on performance → Proactive communicator who flags issues early and suggests next steps → Eager to expand financial fluency and contribute more to strategic direction Senior Performance Marketer → 4-7 years experience managing high-spend eCommerce campaigns ($80k+ monthly) → Able to independently design and evolve campaign architecture based on data trends → Proven ability to diagnose performance issues (e.g. auction dynamics, creative fatigue) → Experience owning testing roadmaps and prioritising for profit impact → Strong fluency in financial KPIs like LTV:CAC, MER/aMER, payback periods, and margin → Has contributed to budget planning and media mix decisions across large accounts → Demonstrated success in scaling campaigns using creative, geo,



or offer levers → Trusted by clients and team to make strategic decisions with minimal oversight → Comfortable leading client conversations and presenting rationale with confidence Growth Strategist → 5+ years experience managing multi-channel, 7-8 figure eCommerce portfolios → Proven track record of driving measurable business outcomes through strategy, not just execution → Advanced financial literacy: comfortable with LTV modelling, forecasting, and contribution margin → Proven ability to translate performance data into growth strategy and financial outcomes → Has led strategic conversations with senior client stakeholders and/or founders → Demonstrated ability to map offer, channel, and cashflow levers into an integrated growth plan → Experience solving complex growth challenges involving platform, funnel, or product dynamics → Confident working within the client's commercial reality (stock, cashflow, seasonality) → Trusted to lead high-value accounts independently and deliver results end-to-end Additional Experience is a Plus → Clear grasp of eCommerce unit economics, LTV:CAC dynamics, and how marketing spend impacts margin → Exposure to broader performance channels (email, SMS, affiliate) → Experience implementing and QA'ing advanced tracking across platforms → Experience in creative analysis, concept testing, and briefing high-performance assets → Strong copywriting instincts, particularly for hooks and offer communication → A working knowledge of CRO principles and customer decision psychology → Strong internal prioritisation instincts - understands urgency vs importance and acts decisively → Experience managing concurrent tasks/projects while maintaining QA discipline and delivering consistent outcomes Key Performance Indicators Partnership → Maintain (individual) monthly client retention at 100% → Raise all churn signals early with context, and proposed next steps → Quickly acknowledge urgent Slack messages, and escalate for discussion → Ensure all client SLAs (update videos, client calls, strategic insight messages) are delivered on time and to quality standard → Maintain strong client sentiment (≥ 7) across your portfolio (what actions are you taking?) → Accurately pace in accordance with documented client budgets Portfolio → Onboard 4 paid ads clients by end of quarter (month 3), with all required touch points delivered accurately and on time → Maintain personal portfolio size expectations People → Attend and contribute meaningfully to all afternoon team calls → Submit 1-1 agendas weekly and complete all assigned admin on time Progress → Complete internal training modules and demonstrate real implementation → Consistently apply TL Strategist feedback and show measurable improvements over time Our Values → Extreme Ownership | We assume complete personal responsibility for nearby outcomes → Incessant Curiosity | We work with humility towards excellence, seeking to understand → Passion Heart | We care to create extraordinary interactions with clients and teammates alikeeCommerce Paid Media Behavioural Success Factors → Puts Clients First → Creates Great Results → Drives the Outcome → Supports and Develops Others → Earns Client Trust Technical Success Factors → eCommerce Paid Media → Creative Strategy → eCommerce Growth Strategy → Financial Acumen → Decision-Making Autonomy Our Hiring Process Application Review: We'll review your experience and track record to understand where you shine Initial Interview: Meet one of our senior leaders.
Share your goals, get a feel for our culture, and explore whether the role is aligned Technical Interview: Show us how you think.
You'll work through real scenarios to demonstrate your paid media and growth strategy skills Culture Fit Interview: A deeper look at values, mindset, and working style - to see if we're an exceptional long-term fit for each other Offer: We'll align on role expectations, growth pathways, and what long-term success looks like at BSD

📌 Performance Marketer (Victoria)
🏢 Blue Sense Digital
📍 Victoria