About Us – Fan Focused.
Results Driven
Gemba is a leading organisation in Sports and Entertainment across Communications, Insights, Strategy and Data & Analytics.
Gemba's name is inspired by the Japanese origins of the word, to find the source of the truth.
Since **** we have demonstrated a passion for understanding fans.
In a sport and entertainment world that is becoming increasingly competitive and fragmented, fan insight is critical.
We deliver results for our clients.
Whether it be better commercial outcomes or driving greater participation, this is our ultimate proof point, demonstration of shaping a better future for sport & entertainment.
About The Role
We are looking for a Junior Creative Strategist to join our Melbourne team on a full-time basis.
This role sits at the centre of strategy, creativity and client work, helping shape how brands, rights holders and entertainment properties connect with audiences through campaigns, partnerships, experiences and content.
You'll work across a diverse range of sport and entertainment projects, contributing strategic thinking from brief through to delivery.
From audience and market insights through to campaign planning, partnership strategy, social and creator integration, you'll help ensure our work is culturally relevant, commercially effective and audience-led.
You'll collaborate closely with strategists, creatives, producers and client teams to develop ideas that work across experiences, content, social, partnerships and broader marketing channels.
While this is a broad strategy role, experience in social, digital, creator or cultural marketing is highly valued, helping ensure our thinking reflects how audiences engage with brands today.
What You'll Do
Strategy & Planning
Support the development of campaign, brand, partnership and audience strategies across a range of client projects
Translate client briefs into clear strategic recommendations and actionable plans
Develop audience frameworks, positioning, campaign architectures and strategic narratives




Help shape integrated marketing approaches across paid, owned and earned channels
Contribute strategic thinking that strengthens creative development and client outcomes
Campaign & Client Work
Work collaboratively across strategy, creative, client services and production teams
Support the development of campaigns, activations, sponsorships and fan experiences
Embed social, digital and creator thinking into broader campaign planning where relevant
Develop recommendations grounded in audience needs, business objectives and cultural relevance
Work closely with Creative, Strategy and Client teams to ensure ideas are practical, relevant and deliverable
Contribute to client presentations, workshops and project deliverables
Insights, Trends & Measurement
Analyse audience behaviours, platform trends and cultural moments to inform campaign thinking
Identify relevant fan and creator communities across sport and entertainment
Identify insights that inform campaign, content and partnership opportunities
Apply social, digital and cultural intelligence to strengthen strategic recommendationsReview performance and capture learnings to improve future work
Collaboration & Contribution
Contribute to pitch responses, proposals and strategic narratives
Develop clear, compelling presentation materials for internal and client use
Support internal teams with social and creator expertise across projects
Help build tools, frameworks and best practice approaches for social strategy
About You
2-4 years' experience in strategy, marketing, communications, sponsorship, consulting, brand planning or integrated agency environments




Experience developing strategic recommendations for brands, campaigns, partnerships or experiences
Experience contributing to client presentations, workshops or pitch processes
Experience in sport, entertainment, media, sponsorship or agency environments is highly regarded
Experience across social, digital, creator or content strategy is desirable
Skills
Strong strategic thinking and problem-solving capability
Ability to turn complex information into clear, practical recommendations
Understanding of marketing, communications and audience engagement principles
Knowledge of social, digital and creator ecosystems and how they support broader marketing objectives
Robust research, insight development and analytical skills
Excellent communication, storytelling and presentation skills
Strong deck-writing capability and attention to detail
Mindset
Genuinely passionate about sport and culture
Curious, culturally aware and audience-focused
Collaborative and comfortable working across multiple disciplines and stakeholders
Proactive, detail-oriented and comfortable managing multiple briefs in a fast-paced environment
Success Looks Like
Strategic recommendations that help clients make better decisions and achieve stronger outcomes
Recommendations that are clear, practical and connected to measurable outcomes
Strong contribution to campaigns that perform across platforms, not just exist on them
Positive impact on internal capability, helping teams think more confidently about social and creator strategy
Note: All candidates require working rights of this country to perform the role.
Gemba is an Equal Opportunity Employer.
We value diversity and encourage people of all different backgrounds, experiences, abilities and perspectives to apply.
We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or other protected characteristics or similar.
#J-*****-Ljbffr

📌 Junior Creative Strategist (Melbourne)
🏢 Gemba
📍 Melbourne