Job Description
Reporting to the Acquisition & Growth Lead, you'll plan and deliver integrated, outcome-driven campaigns that support Vodafone Business growth across SOHO, SME and Enterprise. You'll shape value propositions and translate features/offers into compelling customer benefits, connecting sharp messaging with high-performing digital journeys to maximise traffic quality, demand and conversion. You'll also work closely with teams across marketing, digital, creative and sales to ensure campaigns are executive effectively and deliver measurable business results.
What You'll Do
Campaign strategy & planning
Develop integrated campaign strategies grounded in audience insight, business priorities and clear value propositions.
Translate product features and offers into customer-centric, benefit-led messaging and structured message hierarchies.
Define the optimal channel mix across paid media channels, with clear roles by funnel stage to generate qualified demand, leads and sales.
Build campaign roadmaps, budgets and customer journey maps that connect media, creative and in office experience.
Messaging & creative development
Create messaging frameworks that articulate benefits with clarity and persuasion across formats.
Brief and guide creative development to ensure channel-appropriate executions and strong message-click-landing alignment throughout the funnel.
Execution & project management
Lead end-to-end delivery (briefs, timelines, approvals, QA), ensuring campaigns launch on time and scale effectively.
Partner with the Digital team to deliver fast,



conversion-ready landing pages with robust tagging and mobile-first experiences.
Coordinate with channel marketing to activate campaigns across retail, telesales and partner channels where relevant.
Media agency partnership
Treat the media agency as a performance partner: co-create media plans, audience strategies and test agendas.
Run a tight optimisation rhythm together (daily pacing, weekly insights, in-flight tests) to continuously improve traffic quality, CPL and CPA.
Performance, optimisation & experimentation
Apply hands-on digital performance media optimisation across media channels (budgets, audiences, placements, creative rotation).
Run structured experiments (messaging, creative, landing pages, audience segments) to improve demand capture and conversion.
Integrate SEO and behavioural insights to strengthen journey efficiency and grow qualified inbound traffic.
Measurement, insights & reporting
Monitor campaign performance and identify optimisation opportunities.
Ensure campaign activity contributes to forecasted, evolving and seasonal demand, leads and sales targets.
Deliver clear,



commercial post-campaign analyses with insights and actionable recommendations for the next iteration.
Governance and operational excellence
Ensure compliance with brand, legal and privacy standards.
Maintain operational discipline (naming conventions, tagging hygiene, asset/version control, documentation and learnings logs).
Benefits
Flexible hybrid way of working (from home and office)
'Stay Connected Mobile' - Access to a free mobile plan
'Stay Connected NBN' - Access to a free NBN 100 plan
'Your Leave' - an additional 4 days of leave to be used whenever you like - every year
Access to TPG Learning Hub platform and internal development opportunities
Access to Corporate Partner Discounts
About Us
TPG Telecom started with a belief that we can make things better for Australians. We believe in the power of meaningful relationships to support vibrant, connected communities where everyone belongs. It is our why; our reason to exist. Now, we're proud to be one of Australia's leading mobile and internet providers. We're not just redefining telco, we're changing its course. And you play a role in that. A big one. The opportunities are plenty for those who are ready to accept the challenge.
About The Team
This team partners with businesses, government and wholesale customers to deliver secure, reliable and scalable connectivity solutions. We support critical infrastructure and services across Australia, helping organisations operate, grow and innovate.
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📌 Integrated Campaign Manager (Sydney)
🏢 Tpg Telecom
📍 Sydney