Job Overview
The Channel Manager is responsible for executing the channel diversification strategy defined by the Small Business Division to deliver channel growth, activation, and performance outcomes in line with defined targets. This involves identifying, onboarding, and nurturing relationships that drive meaningful lending volume, and developing repeatable, operationally efficient models to support scale. The role sits at the intersection of business development, relationship management, and product collaboration.
Main Duties & Responsibilities
Channel strategy execution
Identify target channel segments and priority channels
Translate strategy into partner acquisition plans, activation roadmaps, and performance targets
Monitor delivery versus plan and escalates gaps
Partner Acquisition & Development
Identify, onboard, and activate new channel partners including lead generation, referral partners, and strategic embedded partnership opportunities
Build and manage a pipeline of prospective partners using a disciplined, targeted approach, driven by solving the underlying customer need and alignment to strategic direction
Build clear partner value propositions that demonstrate how Shift solves for the customer need
Develop a repeatable onboarding and activation (GTM) framework
Ensure partners scale through systemised models, not bespoke agreements
Channel Performance & Growth
Drive and report on channel-level performance: volume, conversion, and cost of acquisition
Drive continuous improvement in partner engagement and productivity, conversion rates, and speed to funding
Gather market data and partner feedback to inform solution development and positioning
Broker Channel Optimisation
Partner with the Head of Broker and Broker BDM team to convert existing broker aggregator relationships into scalable,



digitally-enabled distribution channels
Activate lead generation networks to drive qualified lead volume via digital channels
Skills & Experience Required
Proven experience in channel, partnerships, or indirect distribution roles
Good understanding of legal, regulatory, and risk requirements that impact commercial constructs
Demonstrated experience exploring the customer problem statement and identifying viable solutions
Experience Scaling
Broker or aggregator channels
Partnership or embedded distribution models
Demonstrated experience with embedded finance or API-based product integrations
Experience in financial services, lending, or fintech environments
Self‐starter who can manage a pipeline with minimal oversight
Strong commercial structuring and negotiation capability
Ability to design and scale repeatable partner acquisition models
Experience building GTM, onboarding, and activation frameworks
Data‐driven decision making and performance optimisation
Strong stakeholder management across commercial and product teams and with external partners
Key Benefits
Collaborative teams – a flat structure means everyone can learn from colleagues and senior leaders around the business
Be involved – come together with all of your colleagues every 100 days to share the product and technology roadmap and business strategy
Flexible working environment – we're headquartered in North Sydney with state‐based workplaces and offer a adaptable work policy
Family support – industry‐leading 26 weeks paid parental leave
Purpose built spaces within our office – designed for collaboration, brainstorming, socialising, and focused work
Range of benefits supporting your physical, psychological, and financial wellbeing. From a day off on your birthday to excellent end‐of‐trip facilities
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📌 Channel Partner Manager (New South Wales)
🏢 Shift
📍 New South Wales