Are you a senior client service leader ready to take the step up and own the big picture? Theory Crew is looking for a Group Account Director in Melbourne to lead our client service team, drive the success and growth of our client portfolio, and set the strategic direction across PR, influencer, events and social.
This is a senior leadership role for someone who has already thrived as an Account Director and is ready for what comes next. Sitting above our account leads, you will be the connective tissue between clients, strategy and the team. Where an AD drives the day to day of their accounts, you are accountable for the health, growth and direction of the whole group, and for making sure the team is resourced, supported and set up to do brilliant work.
About Theory Crew
We are one of Australia's leading independent PR, influencer marketing and social media agencies for lifestyle brands. Based in Melbourne, our client suite extends across global and local household names including Bulla, Ferrero Rocher, Fantastic Furniture, Nando's, Skin Physics, iRobot, Driscoll's, Hada Labo, Bolia, thankyou, Sunny Queen, Peckish and many others.
Our work spans PR, influencer marketing, paid social, UGC, content creation, events and activations, and integrated campaigns, blending traditional PR practices with contemporary digital know-how to bring brand stories to life.
What you'll do:
Own the big-picture success, retention and growth of a portfolio of client accounts, acting as the senior strategic lead and trusted counsel for our most important clients.
Shape integrated PR,



influencer and social strategy that delivers measurable results and real business impact for clients.
Lead resourcing across the client service team, balancing capacity, workloads and utilisation so we deliver exceptional work without burning people out.
Forecast resourcing needs against the pipeline, flagging gaps and hiring needs early, and building the operating rhythm, ways of working and quality standards that help the team scale.
Drive organic growth across the portfolio, spotting upsell and expansion opportunities and supporting new business pitches and proposals.
Lead the sales function across your portfolio, driving both new business acquisition and retention sales to grow revenue.
Work to clear commercial and sales targets, owning the forecasting and reporting of portfolio performance against them.
Own the commercials across your group, including scoping, budgets, forecasting and profitability.
Lead, mentor and develop our Account Directors and the wider client service team, setting the bar for quality, ambition and care.
Champion a positive, high-performing and genuinely supportive team culture.
Represent the business as a senior figurehead, in new business pitches, at industry events and with prospective clients and partners.
What we're looking for:




Proven experience at Account Director level or equivalent in an agency environment (essential).
A strong understanding across PR, influencer and social. You do not need to be a specialist in all three, but you can confidently lead integrated thinking across them.
A track record of growing and retaining client relationships at a senior level, with a real focus on client success.
Experience in resourcing, forecasting and managing budgets within an agency workplace.
A commercially and sales-minded leader.
Strong commercial acumen across scopes, budgets, forecasting and profitability.
An experienced leader who thrives on mentoring and developing teams and can scale a team for growth.
A strategic thinker who is calm, clear and credible under pressure, with the gravitas to hold senior client relationships.
A genuine love of culture, brands and the work, with a finger on the pulse of what's moving.
Why us?
Flexibility that works for your life. This role is open to a 4 or 5 day working week.
Hybrid working between home and our Armadale office.
No crazy over-time or typical agency hours.
A senior seat in an established, award-winning independent agency with an enviable client list, and real influence over strategy, team and how we grow.
We put career progression first, with regular senior management catch‐ups, progression plans and a learning and development budget to support your growth.
A warm, ambitious and down‐to‐earth team that takes the work seriously, but not ourselves.
Applications close Friday 7 August ****.
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📌 Group Account Director (Melbourne)
🏢 Theory Crew
📍 Melbourne