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Senior Marketing Manager- Unadvised Member
Location:
SYDNEY, NSW, AU, **** MELBOURNE, VIC, AU, ****
Employment Type: Permanent Full Time
Permanent Position
Work within our Marketing and Engagement Department, Advice & Customer
The opportunity to join our team
The Senior Manager, Unadvised Memberis responsible forleading and delivering strategicmarketing initiatives that engage,supportandretainunadvised members acrossIOOF Employer Super and MLC Expand,with a focus on building deeper relationships, improving memberexperiencesand driving positive member and business outcomes.
Key Responsibilities:
Responsible for developing and executing strategic marketing plans to drive engagement, retention and deeper relationships with unadvised members acrossIOOF Employer Super and MLC Expand
Develop and implement programs that enhance the 1:1 member engagement and retention strategy
Build a strong understanding of unadvised member needs, behaviours,triggersand pain points, and translate these insights into targeted journeys,communicationsand experiences
Accountable for delivering marketing programs that are centred around member needs
Identify opportunities to improve engagement, reduce member disengagement and support retention
Develop content, journeys and experiences that help unadvised members navigate important superannuation,retirementand financial wellbeing decisions
Partner with Product, Distribution, Service, Digital, Data, Risk, Legal and Compliance teams to ensure member programs are insight-led, operationally achievable and aligned to business priorities.
Execute cross-channel campaigns across ownedandearned channels
Take a member-first approach with insight-driven programs designed to simplify experiences, buildconfidenceand support long-term member value.
Accountable for driving continuous optimisation and efficiencies




Create andbe responsible fora marketing scorecard
Conduct post-initiative implementation reviews and evaluate effectiveness,impactand opportunities
Build andmaintaineffective internal and external relationships with key stakeholders and partners
Responsible for budget,reportingand financial forecasting processesin accordance withcompany policies.
Manage marketing risk across campaign development and delivery
What you will bring:
Solid experience in financial services marketing, with a robust focus onB2Caudiences
A solid understanding of superannuation, retirement,wealthand investment landscapes
Demonstrated experience developing and delivering customer/member engagement and retention strategies
Knowledge of direct customer campaign activity, including customer-contact strategy, lifecycle marketing,segmentationand journey design
Strong analytical,verbaland written communication skills, with the ability to communicate complex financial topics in a simple and accessible way.
Strong stakeholder engagement, relationship-building and influencing skills
Experienced in translating business strategy into marketing plans, includingsegmentationand targeting, value proposition development, planning, forecasting, campaigndesignand management
Ability to brief and guide creative professionals, digital teams, writers, designers,agenciesand delivery partners
Data-driven and results-oriented, with a focus on measurement,optimisationand demonstrating value
Risk mindset — proactivelyidentify,understandand act on current and future risks




Ability to think innovatively and deliver new initiatives,improvementsand ways of working
Strong delivery focus and project management skills to ensure deadlines are met
Ability to multi-task and thrive in an environment with competing and shifting priorities
Strong problem-solving skills and sound judgementDegree in Marketing,Businessor a related field
Make your move. Make your mark.
What gets us excited about working here? Helping people do more with their money. From those starting out to those retiring. As your team, we'll show up for you and together we will create financial wellbeing for every Australian. Because we know people who are confident about their financial future live better lives
If this sounds like your kind of career, you sound like our kind of person. Here, you'll be making a positive impact in people's lives straightaway – and every day. The first point of contact for our clients whenever they need support.
Along the way, you'll be free to learn new skills, grow, and get great things done. Around here, we like to call it "putting our fingerprints on the future".
Showing up for every Australian
We're one of Australia's leading financial wellbeing organisations, helping people feel good about their money. That starts by helping our people feel good about working here. That means flexibility. Plenty of opportunity. And celebrating all the unique things that make you, you – what matters to you, matters to us.
Applicants will be required to provide evidence of their eligibility to work in Australia, and at a minimum be required to undertake police and basic credit checks as a condition of employment.
We acknowledge and celebrate the richness that individual differences bring to our team. If you need assistance or an adjustment during the application process, please reach out and let us know.
#J-*****-Ljbffr

📌 Senior Marketing Manager- Unadvised Member (New South Wales)
🏢 IOOF Holdings
📍 New South Wales