Chobani Australia is building the next chapter of growth - investing in major site upgrades and new capability to meet demand and deliver on our aspiration: in every fridge, everywhere, every day.
Yogurt is one of the fastest growing categories in Australian grocery, driven by high protein, healthy options and convenient formats - creating genuine growth opportunities for our customers and our team.
About the role
In Sales at Chobani, you'll turn plans into products on shelf through customer partnership, commercial discipline and cross-functional problem solving - creating availability, growth and share. You'll work alongside a values-led leadership team that invests in your growth through coaching, feedback and clear development pathways.
We're hiring: Shopper Marketing Manager - Chobani Australia
This role sits at the intersection of Marketing, Category, RGM and Sales - turning brand strategy into impactful shopper activation that drives commercial results. You'll own how Chobani shows up across the path to purchase - ensuring we are relevant, compelling, and effective in every channel.
This is a role for someone who can think strategically, execute brilliantly, and connect the dots across teams to deliver outcomes.
What you'll be doing
Translating brand strategy into channel-specific shopper activation across all routes to market
Owning and delivering the shopper activation calendar, including retail media, in-store and omnichannel touchpoints
Partnering with retail media platforms and agencies to maximise ROI and execution quality
Using shopper, category and performance data to optimise plans and improve results over time
Working cross-functionally with Sales, Category,



RGM and Marketing to align priorities and drive impactSupporting customer engagement through shopper-led narratives, tools and activation ideas
Identifying current shopper opportunities, formats and platforms to drive incremental growth
Leading and developing a team, building capability and a strong performance culture
Why this role stands out
You'll sit at the center of commercial decision-making, influencing how the brand lands with shoppers
You'll work across major retailers and multiple channels, with real scale and visibility
You'll partner with a high-performing, cross-functional team
You'll have ownership of end-to-end shopper strategy and execution - not just pieces of it
You'll play a key role in how Chobani wins at shelf and across the path to purchase
What we're looking for
Experience in shopper marketing, trade marketing or brand activation (ideally within FMCG)
Proven ability to translate brand strategy into effective, channel-specific execution
Strong understanding of retail media and integrated activation planning
Commercially minded with a clear grasp of P&L; drivers, ROI and performance levers
Analytical and insight-driven - using data to inform decisions and optimise outcomes
Able to work cross-functionally and influence across teams to drive results
A natural collaborator who builds trust quickly and brings people with you
Proactive, curious and always looking for better ways to engage shoppers
A leader who can coach, develop and build capability in others
This is a role where you'll connect brand, shopper and commercial impact - and see your thinking come to life at scale, every day, at shelf.
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📌 Shopper Marketing Manager (Melbourne)
🏢 Chobani Australia
📍 Melbourne