Senior leadership opportunity with direct strategic influence over sales, product, pricing and release strategy
Take on a role of genuine scale and magnitude, with full ownership of the residential sales function within a major government development agency
Lead sales performance across one of Victoria's largest and fastest-growing residential portfolios, spanning multiple land and built form projects
The Opportunity
Development Victoria is in the search for an outstanding leader to take on this newly created, high-profile senior leadership role. This is a rare opportunity to shape a sales function from the ground up, leading the sales strategy for one of Victoria's most significant residential land and housing portfolios.
Development Victoria is a government agency partnering with industry and community to transform ambitious ideas into reality. It creates vibrant communities that enrich the local area with diverse and affordable homes, outdoor spaces and community facilities tailored to meet local needs. It reimagines iconic places to transform them for future generations. And it develops entire precincts, unlocking public land to create sustainable places where people can live, work and thrive. In partnership with government and industry, it delivers places that make a genuine difference to the people of Victoria.
Development Victoria delivers a large-scale pipeline of both land and built form residential projects across metropolitan and regional growth corridors, predominantly greenfield land developments. In partnership with industry, the public, local community groups and Traditional Owners, it builds liveable and sustainable communities where people and businesses can thrive.
Position Overview
Reporting to the Executive General Manager, Housing, you will take end-to-end ownership of sales performance across a substantial multi-project portfolio. This is a high-profile appointment with genuine influence over strategy, product, pricing and release planning, and a clear mandate to build and lead a high-performing sales team.
Own the sales strategy across a large and growing portfolio of residential and land developments spanning metropolitan and regional growth corridors




Design, establish and lead new internal sales teams to support major and complex projects, working alongside existing external sales channels
Shape pricing, product mix and release sequencing in close partnership with development, finance and marketing teams
Partner closely with the marketing function to evolve the customer value proposition and ensure sales and marketing strategies are genuinely aligned
Build and maintain strong strategic relationships with builders, agents and channel partners across the state
Provide senior oversight of complex negotiations, high-value transactions and settlement performance
Lead sales performance reporting, forecasting and CRM governance across the portfolio
Represent the organisation at a senior level with stakeholders, industry bodies and government
About You
You are an experienced sales leader from the residential property or land development sector, ready to step into a high-profile role with real scope to build something new. You bring:
Prior experience in a Sales Director, Head of Sales or senior sales leadership role within residential land, house and land, or broader residential development
A strong track record leading multi-channel sales operations across a sizeable, multi-project portfolio
Sound knowledge of Melbourne's growth corridors, with regional market exposure highly regarded
Experience building, coaching and scaling sales teams, ideally including establishing internal sales functions
A cooperative approach to working with marketing, and a genuine understanding of how sales and marketing strategy connect
Strong commercial acumen across budgets, forecasting, pricing strategy and CRM-driven reporting
Excellent stakeholder management and executive-level communication skills,



comfortable operating in a government and political context
Experience leading teams and strong experience in building positive and collaborative relationships with peers and internal stakeholders
Experience in managing customer support and settlement-facing team members to ensure a seamless, high-quality customer journey from initial enquiry to settlement and key handover
Tertiary qualification in Business, Property, Economics, Marketing or a related discipline will be highly regarded
Benefits & Culture
This appointment offers genuine influence, a broad and high-profile portfolio, and the mandate to build a new internal sales capability from the ground up. It is a rare chance to take full ownership of a sales function at executive level, within an organisation delivering some of Victoria's most significant residential communities.
Work alongside and learn from some of the state's most well-regarded property and development leaders
The rare opportunity to design and build an internal sales function and team, rather than inheriting an existing structure
Exposure across the full project lifecycle, from planning through to settlement and handover
The opportunity to leave a lasting mark on how residential sales is delivered across the state, shaping frameworks, systems and culture
A collaborative, values-driven culture with genuine investment in leadership development and long-term capability building
What you will get in return
Robust collaboration across teams to work virtually and flexibly
Professional development opportunities available including; Study support, Mentoring programs , Opportunity to participate in cross functional working groups that drive diversity and inclusion and sustainability initiatives.
Novated leasing
Purchase leave
Paid parental leave
Technology salary sacrifice
Health & Wellbeing initiatives such as EAP and mental health and wellbeing leave
Access to group life & group salary continuance insurance
Modern onsite facilities
Please submit your application by 5th of August ****. Applications received after this date, may not be considered.
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📌 Sales Director - Residential Development (Melbourne)
🏢 Development Victoria
📍 Melbourne