At
Explorers Early Learning
, we're more than childcare. We're a family-owned organisation with a vision to create exceptional early learning experiences for children, families and our people.
With
21 purpose-built centres across Melbourne
and continued growth on the horizon, we're investing in our brand like never before. This is an exciting opportunity for an experienced
Digital Marketing Manager
to take ownership of our digital strategy, driving enrolments, recruitment and brand awareness through innovative, data-driven campaigns.
If you're passionate about performance marketing, love turning insights into action and enjoy seeing measurable results from your work, we'd love to hear from you.
At Explorers, we know great people do their best work when they're supported, trusted and given opportunities to grow.
Hybrid working arrangements.
Working alongside an experienced and collaborative Marketing team.
The opportunity to own and shape our digital marketing strategy.
A growing organisation where your ideas are encouraged and your impact is visible.
Career development and progression opportunities as we continue to expand.
Team events, celebrations and wellbeing initiatives.
About the Role
Reporting to the Marketing Director, you'll be responsible for leading and optimising all digital marketing activity across paid and organic channels.
You'll develop high-performing campaigns that increase brand awareness, generate enrolment enquiries, attract exceptional talent and deliver measurable business outcomes.
This is a strategic, hands-on role where you'll analyse performance data, optimise campaigns and continually look for new opportunities to improve results.
You'll be responsible for:
Developing and executing paid digital marketing strategies across Google Ads, Meta and other digital platforms.
Managing digital advertising budgets to maximise ROI and campaign performance.
Driving SEO strategy to improve organic search rankings and website traffic.




Leading digital lead generation initiatives to support both family enrolments and recruitment.
Optimising website performance, landing pages and customer journeys.
Supporting email marketing campaigns, automation and lead nurturing.
Monitoring campaign performance through Google Analytics, Tag Manager and other reporting platforms.
Identifying opportunities to continually improve digital performance and customer engagement.
About You
You'll be a commercially minded digital marketer who enjoys balancing creativity with analytics. You'll also bring:
Degree qualifications in Marketing, Digital Marketing or a related discipline.
7+ years' experience managing both paid and organic digital marketing campaigns.
Strong experience with Google Ads, Meta Ads Manager and performance marketing.
Demonstrated success improving ROI, lead generation and conversion rates.
Solid SEO knowledge, including keyword research and content optimisation.
Experience using Google Analytics, Google Tag Manager and other analytics platforms.
Experience managing marketing budgets and optimising campaign spend.
Exceptional analytical and problem-solving skills.
Experience with marketing automation platforms such as HubSpot or Salesforce (highly regarded).
HTML knowledge for landing page and campaign optimisation (advantageous).
Our Commitment to Child Safety
Explorers Early Learning is committed to being a Child Safe Organisation. We have zero tolerance for child abuse and are dedicated to creating environments where children feel safe, valued and protected.
Successful applicants will be required to undergo relevant pre-employment checks, including reference checks, Working with Children Check (where applicable), Right to Work verification and other compliance requirements.
Ready to make an impact?
Apply now and help shape the digital future of Explorers Early Learning. Together, we'll continue creating exceptional experiences for children, families and our communities.
#J-*****-Ljbffr

📌 Digital Marketing Manager (Melbourne)
🏢 Explorers Early Learning
📍 Melbourne