About the Role
Step into a pivotal leadership role with a global leader in material handling and take ownership of driving growth in a changing market. Crown Equipment is seeking a driven and hands‐on Sales Manager to lead our Newcastle and Canberra based teams and expand our customer base beyond an established but evolving market.
This is not a "steady state" leadership role, it's an opportunity for a commercially minded leader who thrives on winning new business, developing people, and creating momentum in competitive environments.
You'll lead a team of five Account Managers with varying levels of experience, helping them lift capability, increase activity, and capture new opportunities across equipment sales, leasing, and rentals.
What you'll do
Lead, coach and develop a team of Account Managers to increase capability and performance
Drive new business growth by expanding beyond existing accounts into untapped markets
Partner with your team in the field, supporting key customer opportunities and major deals
Build strong customer relationships while positioning Crown as a premium solution in a competitive landscape
Implement practical sales strategies to increase pipeline, conversion and market share
Monitor performance, manage forecasts and deliver on sales and profitability targets
Contribute to the broader NSW & ACT leadership team and strategic direction
What we're looking for
A hands‐on sales leader or senior B2B salesperson ready to step into leadership
Proven ability to win new business (hunter mindset) in competitive or price‐sensitive markets
Experience in capital equipment, industrial, construction, transport, or similar sectors (preferred)
Solid coaching ability — able to lift performance across a mixed‐experience team
Resilient, commercially sharp, and motivated by achieving and exceeding targets
Comfortable with a performance‐based reward structure tied to results
Why This Role?
Opportunity to step up into leadership or take ownership of a team ready for growth
High level of autonomy to shape strategy and influence results
Join a well‐established brand with strong market reputation and support
Be part of a business where performance is recognised and rewarded
Additional Benefits
Access to discounts and cashback across 400+ retailers
Health and wellbeing support platform
Corporate private health rates
Employee Assistance Program
Inclusive and supportive working environment
The Company
Crown Equipment is a global leader in materials handling, with over 50 years of success in Australia. Known for quality products and service excellence, we are backed by strong technical support, a respected brand, and long‐standing customer relationships.
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