Hello. We're Virgin Australia. We're the airline that's always done things a little different. Our way. The Virgin way. We're on a mission to make flying better than 'nice'. And to do that, it takes a team of talented people who are passionate about customer experience, doing the right thing always, with a focus on safety – in the air, on the ground and in our workplaces. A team who values real diversity and inclusion, in a big brand with big ambitions.
What you'll be doing:
As our Head of Marketing Programs, you'll define the strategy and roadmap for Virgin Australia's marketing technology ecosystem across both Virgin Australia and Velocity.
This is a newly created role where you'll be Marketing's strategic voice into Technology, shaping what gets built, why it matters and how it delivers better customer experiences and commercial outcomes. From Adobe Experience Platform (AEP) and Tealium CDP to marketing automation and AI, you'll ensure our technology investments are prioritised to maximise impact.
Reporting to the Chief Marketing & Sustainability Officer, you'll partner with leaders across Marketing, Technology, Data, Digital, Customer and Velocity to turn platform capability into meaningful business results.
You'll be great in this role if you:
Bring 10+ years' experience in marketing strategy, marketing technology or a related field, including senior leadership experience
Have deep expertise in marketing technology platforms, including Adobe Experience Platform (AEP), Adobe Marketing Cloud, Customer Data Platforms (e.g. Tealium or Segment) and marketing automation
Know how to translate marketing strategy into clear platform, data and technology requirements that deliver commercial outcomes
Have experience partnering with technology teams in agile environments to shape priorities and guide successful delivery
Understand how customer data can power personalisation, segmentation, customer journeys and loyalty outcomes
Have strong commercial acumen,



with experience building business cases and prioritising technology investments
Are a strategic and cooperative leader who can influence and align stakeholders across Marketing, Technology, Data and Executive teams
Communicate complex ideas with clarity and confidence, adapting your style for both technical and non-technical audiences
Are data-driven, customer-focused and passionate about using technology to create better customer experiences
Hold tertiary qualifications in Marketing, Business or a related discipline. Experience in aviation, travel, retail, financial services or loyalty-led businesses will be highly regarded
We're committed to looking after you, with some of the best benefits and conditions in the industry – including (but not limited to):
Discounted flights for you and your loved ones (including $**** worth of travel credits per year)
A flexible, hybrid work style. Work from home or the office, adapt your location to suit your style and needs
One of Brisbane's most admired head office locations, with South Bank train station, a supermarket, pharmacy, and lunch options downstairs plus a 5-minute walk to the Busway, a rooftop restaurant and onsite gym (with a low membership fee) and South Bank Parklands just across the road
Discounts on travel insurance, lounge membership, car hire, accommodation, and experiences worldwide
Cheaper hospitality, retail, technology, beauty and wellness services
Free counselling and access to a wellbeing app to support your physical, mental, social and financial health
'Dress for Your Day' – enjoy the freedom to wear whatever makes you feel great for the type of work you do and the day you have ahead of you.
When everyone is included, everyone wins:
We're all individuals. And we love that. That's why we encourage applications from Indigenous Australians, people with disability, those from diverse cultural backgrounds, our friends in the LGBTQI+ community, and anyone else who wants to join our family.
#J-*****-Ljbffr

📌 Head Of Marketing Programs (New South Wales)
🏢 Virgin Australia
📍 New South Wales