03 Aug
|
Blackbook Executive
|
New South Wales
03 Aug
Blackbook Executive
New South Wales
The Opportunity
As Marketing Manager, you will be responsible for translating brand strategy into commercial outcomes, leading integrated campaigns, developing team capability and partnering closely with Sales, Category, Innovation and external agency partners. You will play a key role in driving brand growth, strengthening consumer engagement and ensuring marketing investment delivers measurable business impact.
Key Responsibilities
Lead the execution of brand and portfolio strategies to drive revenue, market share and brand growth
Develop and deliver integrated marketing campaigns across ATL, digital, social, PR, shopper, retail and trade channels
Partner with Sales and Category teams to drive customer activation, innovation launches and commercial performance
Manage agency relationships across creative, media, PR and digital disciplines
Lead brand positioning, communication development and consumer engagement initiatives
Manage marketing budgets and investment planning to maximise ROI
Coach, mentor and develop a high-performing marketing team
Drive continuous improvement across marketing capability, processes and ways of working
Work closely with senior leadership to influence business strategy and future growth initiatives
About You
You are a commercially focused marketing skilled who thrives in fast-paced consumer environments and enjoys leading both people and brands.
You'll bring
8+ years' experience across Brand Management,
Senior Brand Management or Marketing Management roles
Proven experience leading and developing marketing teams
Strong FMCG, food, beverage, consumer goods or retail marketing experience
Demonstrated success delivering integrated consumer campaigns across multiple channels
Experience working closely with major retail customers and trade marketing functions
Strong brand strategy, communications and portfolio management capability
Excellent stakeholder engagement and influencing skills
Ability to balance strategic thinking with hands‐on execution
Strong commercial acumen and budget management experience
A collaborative, growth-oriented leadership style
Highly Regarded Experience
FMCG, food, beverage, protein, fresh food or consumer packaged goods backgrounds
Experience working with household consumer brands
Exposure to retail grocery, foodservice, convenience or export channels
Brand repositioning, portfolio transformation or major campaign launch experience
Managing multiple agencies and external partners
What's On Offer
High-profile leadership role within a recognised consumer brand portfolio
Significant influence across brand, innovation and commercial strategy
Hybrid working environment
Strong career progression opportunities
Collaborative and values-driven culture
Access to ongoing learning and development
#J-*****-Ljbffr
📌 Marketing Manager (New South Wales)
🏢 Blackbook Executive
📍 New South Wales