Job Title: Social Media CoordinatorLocation: North Melbourne, AustraliaJob Type: Full-TimeAre you the kind of person who spots social media trends before they go mainstream?
Do you know how to turn Reels, TikToks, and posts into real student enquiries and enrolments?
If yes, we'd love to hear from you.Southern Cross Education Institute (SCEI) and SCEI Higher Education (SCEI-HE) are looking for a Social Media Coordinator to manage and grow our digital presence while driving student lead generation across all major platforms.ABOUT USSCEI and SCEI-HE are leading education providers delivering vocational and higher education programs to domestic and international students.
As part of a growing education group, we are focused on innovation, student outcomes, and global reach.THE ROLEThis role offers end-to-end ownership of social media for SCEI and SCEI-HE.
You will be responsible for content creation, platform management, engagement growth, and converting social traffic into high-quality student leads.You'll work closely with marketing, admissions, and leadership teams to ensure social media supports institutional growth and recruitment objectives.KEY RESPONSIBILITIESManage and grow all social media channels for SCEI and SCEI-HE (Instagram, TikTok, Facebook, LinkedIn, and others as required)Plan, create, and publish engaging content including Reels, TikToks, short videos, carousels, and postsDevelop and execute content strategies aligned with student recruitment and brand positioningGenerate and nurture student leads through organic content and paid campaignsSet up, manage,



and optimise Meta and TikTok ad campaigns for lead generationWrite compelling captions and calls-to-action that drive enquiries and applicationsMonitor analytics, track performance, and provide regular reporting with actionable insightsStay up to date with platform trends, algorithm changes, and best practicesCollaborate with internal teams on campaigns, events, and key enrolment periodsMaintain brand consistency across all social platformsWHAT WE ARE LOOKING FOR3+ years' experience in a Social Media Coordinator or similar roleQualification in Marketing, Digital Marketing, Communications, or a related fieldStrong hands-on experience creating and editing short-form video contentProven experience using Meta Ads Manager and TikTok Ads for lead generationSolid understanding of social media analytics and performance optimisationAbility to manage multiple platforms, priorities, and deadlines effectivelyExcellent written communication and content storytelling skillsA portfolio or examples of social media channels or campaigns you've managedHIGHLY REGARDED (BUT NOT ESSENTIAL)Experience in the education or international student sectorExperience generating student or customer leads via social mediaKnowledge of CRMs or lead funnelsWHY JOIN US?
Work with two established education brands with robust growth plansHigh-impact role with real ownership and autonomyOpportunity to work with global teamsOpportunity to directly influence student recruitment outcomesSupportive and collaborative team environmentCareer growth within a growing education groupBased at our North Melbourne campus
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📌 Social Media Coordinator (Melbourne)
🏢 Southern Cross Education Institute
📍 Melbourne