DescriptionRia Money Transfer is looking for a Digital Marketing Manager to own and scale customer acquisition across Australia & New Zealand, spanning every channel that brings a current customer in the door: paid and organic alike.
This is a senior, hands‐on role for someone who can walk in and execute with minimal direction.
You'll make channel and budget calls independently and back them with data, moving beyond day‐to‐day execution into full ownership of acquisition strategy and performance.
Join a team that combines the vigour of a start‐up with the stability of a company founded in ****, proudly part of Euronet Worldwide (NASDAQ: EEFT).
DescriptionRia Money Transfer is looking for a Digital Marketing Manager to own and scale customer acquisition across Australia & New Zealand, spanning every channel that brings a new customer in the door: paid and organic alike.
This is a senior, hands‐on role for someone who can walk in and execute with minimal direction.
You'll make channel and budget calls independently and back them with data, moving beyond day‐to‐day execution into full ownership of acquisition strategy and performance.
Join a team that combines the vigour of a start‐up with the stability of a company founded in ****, proudly part of Euronet Worldwide (NASDAQ: EEFT).
About UsAs a company whose mission is to be the most progressive and inclusive money transfer business in the world, we deliver highly reliable payment services to our customers.
With over 607,000 locations in 197 countries and territories, we have adopted the true identity of what it means to be multicultural and embody the idea of being global.
At Ria, you will be surrounded by colleagues from Sydney to LA and everywhere in between, who are dedicated to creating an integrated omnichannel experience for our customers.This Role Is For You IfYou're ready to own customer acquisition end‐to‐end, across paid and organic channels, not just execute a media planYou think in terms of the whole acquisition funnel: search, social, app stores, referrals and word‐of‐mouth, not just whichever channel you know bestYou're passionate about mobile app growth and user acquisitionYou have hands‐on expertise with platforms like Google Ads, Meta, TikTok and Apple Search Ads,



and want to keep working in the platforms yourselfYou're just as interested in organic growth levers, SEO, ASO, GEO and referral/community‐led acquisition, as you are in paid media, and want to champion them locallyYou're curious about AI applications in marketing and want to bring that thinking into the teamYou're analytical, comfortable with data, and confident translating it into recommendations for senior stakeholdersYou're comfortable making channel and budget calls independently in response to performance, seasonality and demand, then defending them with dataYou're looking for a role with real room to grow in scope and seniorityResponsibilitiesOwn the end‐to‐end customer acquisition strategy and roadmap for Australia & New Zealand, across both paid and organic channels, aligned to business growth targetsAllocate and forecast the AU/NZ digital paid media budget across channels and report performance and ROIOwn hands‐on, in‐house execution of performance marketing channels (search, social, and app store advertising), no agency handoffChampion SEO, ASO and GEO for AU & NZ, feeding local market and competitor insight to the global SEO/ASO team and holding them accountable for local resultsBuild and maintain audience segments, exclusion lists and targeting structures for AU/NZ diaspora and multicultural communitiesMonitor new‐customer share across campaigns and channels, and flag and resolve cannibalisationBrief, test and iterate on ad creative with the Design team, owning the creative testing roadmapPartner cross‐functionally with Integrated Marketing, CRM and Design teams to keep acquisition aligned with overall brand and channel strategyOwn and continuously evolve a test‐and‐learn roadmap across paid and organic channels to improve conversion rates and reduce acquisition costs, sharing learnings with peer marketing leads across the regionOwn attribution and measurement for the market, working with tools such as Funnel.io,



Amplitude and Branch to track paid and organic contribution on one source of truthPresent regular performance updates and strategic recommendations to senior leadershipMaintain direct working relationships with platform partners (Google, Meta, TikTok, Apple) for account health, betas and best‐practiceStay ahead of digital marketing and AI trends, and champion adoption of new platforms, formats and toolsRequirements5+ years' experience in digital marketing, including experience owning a channel strategy, budget, or leading othersHands‐on, in‐platform experience running paid performance media (Google Ads, Meta Ads, TikTok Ads, Apple Search Ads or similar), this is non‐negotiableGenuine interest and some working experience in organic acquisition channels, such as SEO, ASO, GEO or referral/community‐led growthDemonstrated ownership of an acquisition strategy and its results, not just campaign executionMobile app or fintech acquisition experience highly valuedStrong grounding in marketing analytics and attribution models, with tools such as GA4, Amplitude or an MMPFluency with mobile attribution and MMPs (we use Branch), and familiarity with SKAN/ATT privacy frameworks and their impact on optimisationConfidence presenting data‐driven recommendations to senior stakeholdersExperience building or running structured testing frameworksExcellent communication and stakeholder management skills, comfortable working cross‐functionallyGenuine curiosity about AI applications in marketingAmbition and capability to take on greater scope and seniority as the team and business scalePerks & BenefitsCareer Advancement: significant ownership from day one, with a track record within the team of growing scope and seniority as the business scalesHybrid Working: three days in the office and two days from home each week, with Tuesday as a fixed in‐office dayRegional Exposure: work alongside marketing peers across Malaysia, Singapore and Japan as our digital acquisition function maturesPrime Office Location: enjoy the convenience of our centrally located office in Sydney CBD, putting shopping and dining at your fingertipsBe Part of a Global Powerhouse: you're not just joining a team, but a global leader in money transfer servicesBirthday Leave: celebrate your special day off work, on us
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📌 Digital Marketing Manager, Au & Nz (New South Wales)
🏢 Ria Money Transfer
📍 New South Wales