Location: Remote
Employment Type: Full-Time

About the Role
We are seeking a highly experienced Senior Digital Marketing Specialist to lead and optimize paid digital marketing initiatives across multiple advertising platforms. This role is ideal for a hands-on performance marketer with deep expertise in campaign strategy, execution, troubleshooting, optimization, and scaling acquisition efforts within a fast-paced FinTech environment.

You will play a critical role in driving customer acquisition, improving campaign performance, and supporting the growth of our digital marketing operations through data-driven decision-making and continuous experimentation. We are looking for someone who not only masters the ad platforms but also serves as a Credibility Specialist-ensuring our brand presence is trusted and verified across all digital touchpoints.

Key Responsibilities
Develop, launch, manage, and optimize high-performing paid advertising campaigns across:

Meta (Facebook & Instagram)

Google Ads (Search, Display, Performance Max, YouTube)

TikTok Ads

Yandex Direct

Other relevant paid media platforms

Own the full campaign lifecycle, including planning, execution, optimization, reporting, and scaling.

Analyze campaign performance using key marketing KPIs such as ROAS, CPA, CAC, CTR, CPC, Conversion Rate, and Customer Lifetime Value (LTV).

Identify performance issues and proactively troubleshoot campaigns to maximize results.

Conduct audience segmentation, A/B testing, creative testing, and landing page optimization.

Build scalable acquisition strategies aligned with business growth objectives.

Manage campaign budgets efficiently while maximizing return on advertising spend.

Leverage expert-level knowledge of WhatsApp and Email automation platforms to nurture leads and create seamless communication flows that drive conversions.

Act as the primary expert in account verification and credibility, managing the process of verifying business profiles, ad accounts, and payment gateways to prevent holds or bans and ensure uninterrupted campaign delivery.

Collaborate with creative, product, sales, and leadership teams to develop effective marketing initiatives.

Implement conversion tracking, attribution models, and analytics to ensure accurate performance measurement.

Stay current with digital advertising trends, platform updates, algorithm changes, and emerging technologies.

Provide strategic recommendations to continuously improve marketing performance and operational efficiency.

Support the development and scaling of the company's digital marketing infrastructure and processes.

Required Qualifications




5+ years of hands-on experience managing paid digital advertising campaigns.

Proven experience working in FinTech, Financial Services, Payments, Cryptocurrency, Trading, Banking, or another highly regulated industry.

Expert-level proficiency in WhatsApp Business API and advanced Email Marketing platforms (e.g., HubSpot, ActiveCampaign, or similar) for lead nurturing and customer communication.

Proven track record of successfully verifying and maintaining ad accounts, business profiles, and payment gateways to uphold brand credibility and prevent operational disruptions.

Expert-level knowledge of:

Meta Ads Manager

Google Ads

TikTok Ads Manager

Yandex Direct

Google Analytics 4 (GA4)

Google Tag Manager (GTM)

Strong understanding of attribution models, tracking, pixels, events, and conversion APIs.

Demonstrated success scaling campaigns with measurable ROI.

Experience managing significant monthly advertising budgets.

Strong analytical mindset with advanced reporting and performance optimization skills.

Excellent troubleshooting and problem-solving abilities.

Ability to thrive in a fast-paced, data-driven environment.

Preferred Qualifications
Experience marketing FinTech products such as digital wallets, payment platforms, lending products, banking solutions, trading platforms, investment products, or cryptocurrency/blockchain services.

Experience with CRM and marketing automation platforms.

Familiarity with BI and reporting tools such as Looker Studio, Power BI, or Tableau.

Experience with conversion rate optimization (CRO) methodologies.

Knowledge of SEO and organic growth strategies.

Basic understanding of HTML, JavaScript, or tracking implementations.

Experience working with international or multilingual campaigns.

Technical Skills
Meta Ads Manager

Google Ads

TikTok Ads Manager

Yandex Direct

Google Analytics 4

Google Tag Manager

Looker Studio

Google Search Console

Microsoft Ads (preferred)

Excel or Google Sheets (advanced)

WhatsApp Business API / Automation Tools

Email Marketing Platforms (e.g., HubSpot, ActiveCampaign, Klaviyo)

CRM and marketing automation platforms

Key Competencies
Performance Marketing

Paid Media Strategy

Digital Advertising

Campaign Optimization

Data Analysis

Growth Marketing

Budget Management

Strategic Thinking





Problem Solving

Cross-functional Collaboration

Solid Communication

Results-Oriented Mindset

Credibility & Account Verification Management

Marketing Automation (WhatsApp & Email)

Success Metrics
Increased Return on Ad Spend (ROAS)

Reduced Customer Acquisition Cost (CAC)

Improved conversion rates

Revenue growth through paid channels

Successful scaling of digital acquisition campaigns

Consistent achievement of performance KPIs

Accurate reporting and actionable performance insights

Uninterrupted ad delivery through proactive account verification and credibility management

Ideal Candidate
The ideal candidate is a hands-on digital marketing expert who has successfully managed and scaled paid advertising campaigns across multiple platforms within a FinTech or high-growth technology environment. They combine deep technical knowledge with strategic thinking, are comfortable troubleshooting complex campaign issues, and have a proven track record of delivering measurable business growth through data-driven digital marketing initiatives.

Crucially, they are a Credibility Specialist-they understand the nuances of account verification and use advanced WhatsApp and email automation to build trust and drive conversions. They are proactive, analytical, and passionate about leveraging the latest advertising technologies to drive customer acquisition and long-term success.

Job Category

Marketing and Content

Job Type

Full Time (35 hours or more per week)

Work Schedule and Timezone

Sydney, NSW

Published on

Aug 04 2026

“BruntWork made the entire recruitment process smooth, transparent, and stress-free. They matched me with a client that genuinely fits my skills and values - and the support didn't stop at placement... A reliable, professional partner I'd recommend without hesitation.”

- Zyrrah D, Bookkeeper

4.9/5

4.9/5

Senior Digital Marketing Specialist

Job Category

Marketing and Content

Job Type

Full Time (35 hours or more per week)

Work Schedule and Timezone

Sydney, NSW

Published on

Aug 04 2026

“BruntWork made the entire recruitment process smooth, transparent, and stress-free. They matched me with a client that genuinely fits my skills and values - and the support didn't stop at placement... A reliable, professional partner I'd recommend without hesitation.”

- Zyrrah D, Bookkeeper

4.9/5

4.9/5

BruntWork provides opportunities that maximise your expertise so you can hit your financial goals faster with ambitious startups and well-known brands. Discover remote, work from home roles across every industry and job type.

📌 Senior Digital Marketing Specialist (Sydney)
🏢 Bruntwork
📍 Sydney