As a Social Media Executive at Two Palms, a culture-first, social-led creative agency, you play a key role in bringing brands to life across social, talent, and content.

Working closely with our Integrated team, you'll own the day-to-day execution of social media activity while building your confidence across campaign planning, client management, and integrated thinking. You'll manage content calendars, community management, creator coordination, reporting, and campaign delivery, while beginning to contribute to strategic conversations and larger integrated campaigns.

This role is perfect for someone who's mastered the foundations of social and is ready to take the next step into account management, campaign delivery, and integrated marketing.

Our expectations of our Social Media Executive

You're organised, proactive, and genuinely obsessed with social media. You know what works across TikTok, Instagram, Facebook and LinkedIn, stay across trends before they become trends, and understand that great social is equal parts creativity, organisation, and consistency.

You're confident in the day-to-day running of social channels, but you're equally excited to learn more about strategy, talent, creative development, and integrated campaign management.

You take ownership of your work, ask smart questions, communicate clearly, and make the lives of everyone around you easier. You're dependable, solutions-focused, and always looking for ways to improve both the work and the way we work.

The attributes of our Social Media Executive

- Social Native - Lives and breathes social platforms, trends, creators, and internet culture.
- Organised Operator - Brings structure to content calendars, timelines, briefs, and campaign delivery.
- Creative Thinker - Brings ideas, cultural moments, and platform insights to every project.
- Reliable Communicator - Builds trust with clients and teammates through clear, proactive communication.
- Curious Learner - Always looking to grow beyond social execution into integrated strategy and campaign management.
- Accountable Doer - Takes ownership, follows through, and gets things done.





The Responsibilities of our Social Media Executive

Industry Awareness & Reputation

Responsibility: Contributor

- Stay across platform updates, creator trends, and cultural moments.
- Share relevant trends, case studies, and inspiration with the team.
- Participate in agency learning sessions and contribute to Two Palms' social-first thinking.

Success Indicators

- Regular contribution of relevant platform insights.
- Strong awareness of social and cultural trends.
- Active participation in agency learning initiatives.

Client Solutions

Responsibility: Contributor

- Research audience behaviours, platform trends, and competitor activity.
- Support the development of strategy documents and campaign presentations.
- Contribute ideas for always-on content, reactive moments, and campaign activations.
- Help ensure creative recommendations align with platform best practice and campaign objectives.

Success Indicators

- Quality and relevance of research.
- Creative contribution to strategy and ideation.
- Positive feedback from senior team members.

Client Delivery

Responsibility: Owner (Day-to-Day Social Management)

- Own the day-to-day management of assigned social media accounts.
- Build and maintain monthly content calendars.
- Write engaging captions aligned to each client's tone of voice.
- Schedule content across relevant social platforms.
- Manage community engagement and escalate customer service enquiries where required.
- Coordinate influencer gifting and creator logistics.
- Prepare content and influencer briefs.
- Manage feedback rounds, version control, and campaign administration.
- Support Integrated Managers on larger integrated campaigns and workstreams.
- Build strong relationships with clients through organised, proactive communication.

Success Indicators





- Consistent on-time delivery.
- Accuracy and organisation of content calendars.
- Strong client satisfaction.
- Clear communication across internal and external stakeholders.
- Smooth execution of campaign deliverables.

Client Retention & Growth

Responsibility: Contributor

- Deliver consistently high-quality work that builds client confidence.
- Respond quickly and positively to client feedback.
- Identify opportunities for reactive content and always-on social opportunities.
- Support reporting, campaign recaps, and performance summaries.
- Contribute ideas that strengthen long-term client partnerships.

Success Indicators

- Positive client feedback.
- Contribution to account growth opportunities.
- Accuracy and quality of reporting.

Team Excellence

Responsibility: Contributor

- Actively contribute to team rituals and culture.
- Support Coordinators, interns, and new starters where appropriate.
- Share platform updates, learnings, and useful resources with the wider team.
- Embody Two Palms' values in everything you do.

Success Indicators

- Positive peer feedback.
- Solid collaboration across disciplines.
- Active contribution to team learning and culture.

Financial Management

Responsibility: Contributor

- Work within scoped hours and allocated budgets.
- Maintain accurate time tracking in Productive.
- Flag scope creep or resourcing risks early.
- Demonstrate commercial awareness when recommending solutions or campaign approaches.

Success Indicators

- Accurate time tracking.
- Awareness of scope and budget.
- Commercially responsible decision making.

Why Two Palms?

- Salary Range - $70K- $80K
- Hybrid Working - Balance your week with a mix of office and remote working.
- Core Hours - Flexible start and finish times around our core collaboration hours.
- Referral Bonus - Get rewarded for referring great people, or great clients.*
- 6-Month Paid Time Off* - Take an extended paid break after six years with the team.*
- Birthday Leave - Enjoy your birthday off, on us.
- Christmas Shutdown* - Switch off and recharge during our Christmas closure.*

📌 Social Media Executive (Sydney)
🏢 Two Palms Media
📍 Sydney