In 2012, COREtec sparked a revolution in the world of hard flooring. What makes us different? A 100% waterproof core and a durable cork underlay. A new category of high-quality multilayer flooring was born: COREtec. We're the original — and you can feel it. Today, COREtec is part of Shaw Industries, a global Berkshire Hathaway flooring group, and this is your opportunity to help grow an established international brand as it expands across the Australian and New Zealand markets.

We're looking for a Digital & Brand Marketing Strategist to own brand, content, and campaign marketing for COREtec Floors across Australia and New Zealand. This is a hands‑on, digital‑first role for a builder‑of‑brands who can both set the strategy and execute it — running the social channels, creating the content, and getting targeted campaigns live that drive real sell‑through. You'll work hand‑in‑hand with the sales team, our Melbourne-based creative agency, and the global USFloors brand team, with the autonomy to run the ANZ marketing function as your own. Based in Melbourne (preferred) or Sydney, this is a largely in‑office role (around four to five days a week) at the heart of our ANZ business.

Responsibilities

- Brand Building & Awareness: Own COREtec's brand and awareness across ANZ, with a solid emphasis on social — keeping the brand consistent while adapting global USFloors guidelines to the local market.
- Social & Paid Digital: Run the social ecosystem — TikTok, Instagram, Facebook, and LinkedIn — across both organic and paid, with a focus on cost‑effective, tightly targeted ads rather than broad spend.




- Audience Targeting & Data: Build B2B campaigns that reach our customers and the trade directly. Source and use audience data to power and sharpen those campaigns.
- Content Creation: Produce and adapt on‑brand content for online and offline channels using Adobe Creative Suite (Photoshop, Lightroom, InDesign), including photo and video built for social.
- Campaign & Retail Display Rollout: Plan and project‑manage in‑market activations and retail display rollouts end to end — coordinating international supply and logistics timing, installation schedules, and sales‑training windows so everything lands on time. You'll partner with the sales team, including a Sydney‑based colleague, on execution.
- Agency, Reporting & Stakeholders: Manage the creative/media agency and freelancers, analyse and report on campaign and agency performance, and present plans and results to APAC leadership — operating independently with a regular check‑in cadence with the ANZ lead.

Requirements

- Experience: Minimum 3 years in a marketing role, ideally in building products, flooring, interiors, homewares, or a related trade, retail, or interior design sector.
- Digital Skills: Proven hands‑on experience across social media, email marketing,



and paid digital advertising (Meta, Google).
- Content & Creative: Ability to create and adapt engaging content, brief agencies, manage creative production, and maintain brand consistency across all touchpoints.
- Communication: Excellent written and verbal skills, with the ability to tailor messaging for both trade and consumer audiences.
- Tools: Working knowledge of Adobe Creative Suite (Photoshop, InDesign, Lightroom).
- Education: Bachelor's degree in Marketing or a related field, or equivalent hands‑on experience.
- Location: Based in Melbourne or Sydney, with the right to work in Australia.

Highly Preferred Experiences

- A track record running cost‑effective, targeted B2B social campaigns (TikTok, Instagram, Facebook) aimed at trade and builder audiences.
- Data‑savvy — sourcing, segmenting, and using audience data to build and optimise targeted campaigns.
- Project‑management strength — coordinating multi‑market campaign and retail‑display rollouts, including international supply timing and installation scheduling.
- A self‑starter who thrives with autonomy and light direction, comfortable owning a marketing function largely solo with agency support.
- Video and photography content creation for social (e.g., Premiere Pro).
- Experience in flooring or building materials, or adapting global brand guidelines to local markets.
- A genuinely digital‑first background — adjacent fields welcome (data/analytics, agency, or tech) with a strong portfolio to show for it.

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📌 Digital & Brand Marketing Strategist – COREtec Floors (Melbourne)
🏢 Coretec Floors
📍 Melbourne