We are seeking a Campaign Analyst to join a financial services organisation, reporting to the Senior Manager of Marketing Analytics. This role bridges business strategy and campaign execution , translating marketing objectives into robust customer selection criteria, fulfilment logic and operational processes. You will act as a subject matter expert in campaign targeting, customer selection and campaign data , whilst proactively identifying opportunities to improve automation, controls, measurement and campaign effectiveness.

Success is measured by consistent, accurate campaign delivery with strong controls and minimal rework; robust SQL-based audience selections enabling scalable execution; trusted campaign reporting that improves targeting and business performance; and streamlined, standardised processes that reduce manual effort and operational risk.

Key Activities

- Campaign Targeting & Fulfilment: Translate campaign requirements into SQL-based audience selections, targeting rules and fulfilment logic, ensuring customers receive the correct offer, message and treatment whilst maintaining strong controls and data integrity.
- Quality & Governance: Own the quality, governance and execution of campaign delivery, maintaining exceptional attention to detail to minimise operational risk and ensure stakeholder confidence in campaign outcomes.
- Process Improvement & Automation: Drive continuous improvement through process automation, optimisation of targeting and fulfilment workflows, and enhancement of campaign data, tools and business rules to reduce manual effort and increase scalability.
- Campaign Analytics & Reporting: Analyse campaign performance to provide actionable insights that improve targeting,



segmentation and customer engagement; develop and maintain trusted reporting assets in Power BI and Snowflake.
- Data Products & Insights: Proactively identify opportunities to uplift campaign analytics, reporting, measurement frameworks and self-service capabilities to support better decision-making across the business.
- Stakeholder Management: Liaise closely with internal teams to define requirements for analytics and campaign activities; communicate campaign logic, assumptions, risks and performance outcomes clearly to both technical and non-technical audiences.

Your Background

- Strong SQL skills with hands-on experience building customer audiences, targeting logic and fulfilment processes using large and complex datasets.
- Proven experience in campaign execution, marketing analytics or marketing operations , including marketing technology platforms and multi-channel campaigns.
- Exceptional attention to detail with strong analytical, problem-solving and critical thinking capabilities.
- Solid understanding of data governance, data quality and operational controls , with a demonstrated continuous improvement mindset.
- Strong stakeholder management skills and the ability to translate business requirements into executable campaign solutions.
- Ownership mentality with the ability to deliver outcomes and thrive in rapid-paced environments.
- Experience with business intelligence or data visualisation tools such as Power BI or Tableau .
- Exposure to cloud data warehouse platforms, particularly Snowflake .
- Background in the financial services, insurance or banking sector.
- Experience managing marketing technology platforms or customer data platforms.

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📌 Campaign Analyst (Melbourne)
🏢 Outsized
📍 Melbourne