About the role: As a Creative Strategist, you'll own
the full creative loop, from insight to brief to live asset to
learnings, for Everlab's paid social channels, primarily Meta. You
make ads that convert. You think like a media buyer, write like a
copywriter, brief like a creative director, and iterate like a
scientist. This role sits inside our Growth function, reporting
into the Growth team. We move quickly, operate with high ownership,
and expect every person to think in outcomes, not activities. We
are an AI-first team. Every person in Growth is expected to use AI
tools to work faster, experiment more, and produce higher quality
output. This is a full-time, hybrid role based in Sydney with 1 to
2 days per week in our Surry Hills office. Responsibilities and
scope: End-to-end creative strategy for Meta: Own creative across
Facebook and Instagram including static, carousel, video, UGC, and
VSL formats. Creative testing framework: Build and run a structured
testing programme covering hooks, formats, angles and CTAs, with
clear hypotheses and readable results. Creative briefing: Write
tight, directional, outcome-linked briefs for internal designers
and external production partners. Asset pipeline: Ensure we always
have 10 to 15 fresh concepts in testing at any given time.
Performance analysis: Run weekly reads of CTR, hook rate, hold
rate, thumb-stop and CPA, feeding insights directly into next-cycle
briefs. Cross-squad collaboration: Work closely with the
Performance squad on audience segmentation and campaign structure
so creative and targeting are built together. Stay ahead of the
meta: Track what's working in DTC health, longevity, and B2C
wellness both locally and globally. AI-powered iteration: Use AI to
write and iterate copy variants at scale so every test cycle has
real breadth across angles, not just two or three options. What we
are looking for:



Experience: 3 to 6 years in a creative strategy,
performance creative, or DTC advertising role. You've owned
creative output that's been measured against revenue, not just
engagement. Deep Meta platform fluency: You understand why the
algorithm rewards certain creative structures and can build for it.
Production experience: You're comfortable briefing and managing UGC
talent, video editors, and designers. Data confidence: You pull
your own Meta Ads Manager reports, build straightforward dashboards, and
form a view. You don't wait for an analyst. Bias to action: You
don't wait for a brief. You bring creative angles unprompted,
grounded in what the data is telling you. You can write a killer
hook in 10 minutes and turn it into a test video on your phone in
an hour. Structured thinker: Your creative library is versioned,
tagged, and easy to learn from. You treat the ads account like a
product. Always live, always iterating. (Nice to have) Health,
wellness, or subscription B2C category experience: You've worked in
regulated or considered-purchase categories before. (Nice to have)
Video editing or motion skills: Hands-on experience with CapCut,
Premiere, or After Effects. Working at Everlab: Do work that
matters: We're building the future of preventive health. Use your
skills to prevent disease, improve access to personalised care, and
reduce pressure on the health system. Work-life flexibility: Hybrid
working with 1 to 2 days in the office, plus flexibility to manage
life beyond the 9 to 5 when it matters. Experience Everlab as a
customer: Full access to the Everlab health program, provided after
successfully passing probation. Share in our success: Employee
Share Option Plan included as part of your total remuneration. We
grow together. People you'll love working with: A welcoming,
mission-driven team of smart, thoughtful people doing meaningful
work.

📌 Creative Strategist (Victoria)
🏢 Everlab
📍 Victoria