About the role: As an Organic Growth Manager, you'll
own the strategy and execution behind Everlab's organic growth
engine. Everlab's paid acquisition is strong. Organic is the
unlock. We want to shift from around 7% organic traffic share to
20% and above, and this role owns that mission. You'll be the
operator behind our SEO programme, organic social presence,
referral mechanics, and owned channel growth. You'll work closely
with our SEO agency (led by a founding-level advisor), our content
team, and engineering to turn Everlab into an authority in
preventive health. This role sits inside our Growth function,
reporting into the Growth team. We move quickly, operate with high
ownership, and expect every person to think in outcomes, not
activities. We are an AI-first team. Every person in Growth is
expected to use AI tools to work faster, experiment more, and
produce higher quality output. This is a full-time, hybrid role
based in Sydney with 1 to 2 days per week in our Surry Hills
office. Responsibilities and scope: SEO strategy execution: Own the
agency relationship day-to-day, drive the content calendar, and
ensure technical SEO recommendations actually ship. Organic social:
Build a distribution engine across Instagram, LinkedIn, and
emerging channels. Content strategy, format experiments, and
community engagement. Referral programme: Design, launch, and
optimise a customer referral mechanic that turns Everlab's
satisfied members into a measurable acquisition channel. Email list
growth: Own the top-of-funnel email acquisition strategy including
lead magnets,



organic capture flows, and newsletter growth. Organic
performance reporting: Build a weekly dashboard covering sessions,
rankings, social reach, referral volume, and CAC contribution from
owned channels. Cross-squad collaboration: Partner with Performance
on retargeting organic audiences, and with Lifecycle on nurturing
organic leads through to deposit. Agency management: Hold the SEO
agency accountable with transparent briefs, milestone tracking, content
QA, and escalation when output falls short. AI-powered reporting:
Automate organic performance reporting with AI-assisted dashboards
that surface ranking movements, traffic shifts, and referral
anomalies without manual data wrangling. What we are looking for:
Experience: 4 to 7 years in an organic growth, SEO, or content
marketing role, ideally in a B2C growth environment. Agency
partnership: Proven experience managing or partnering with an SEO
agency. You know how to get the most out of external teams. Strong
SEO fundamentals: Keyword strategy, content briefing, on-page
optimisation, technical SEO coordination. Compounding mindset: You
treat every organic channel as a compounding asset. You're building
for 12-month returns,



not this week's post. Referral thinking: You
think about referral as a product, not a campaign. Incentive
design, friction removal, measurement, and iteration. Analytics
confidence: Comfortable with Google Analytics, Search Console,
Ahrefs, and basic attribution modelling. You can translate a
dashboard into a prioritised action list for the next sprint.
Editorial instinct: You can tell the difference between content
that ranks and content that resonates. Your social content earns
reach through relevance and insight, not ad spend. (Nice to have)
Referral or word-of-mouth programme experience: You've designed and
run a referral programme that actually moved CAC. (Nice to have)
Health, wellness, or regulated consumer category experience:
AHPRA-adjacent content awareness is a plus. Working at Everlab: Do
work that matters: We're building the future of preventive health.
Use your skills to prevent disease, improve access to personalised
care, and reduce pressure on the health system. Work-life
flexibility: Hybrid working with 1 to 2 days in the office, plus
flexibility to manage life beyond the 9 to 5 when it matters.
Experience Everlab as a customer: Full access to the Everlab health
program, provided after successfully passing probation. Share in
our success: Employee Share Option Plan included as part of your
total remuneration. We grow together. People you'll love working
with: A welcoming, mission-driven team of smart, thoughtful people
doing meaningful work.

📌 Organic Growth Manager (Victoria)
🏢 Everlab
📍 Victoria