Our Story ? At Safewill, we’re transforming estate
planning and end-of-life services through beautifully simple,
accessible technology. Backed by investors like King River Capital,
Westpac’s Reinventure Fund, Carthona Capital and Flying Fox
Ventures, we’re building a digital ecosystem that makes estate
planning more affordable, more personalised, and more relevant for
modern Australians. Now we’re looking for a Principal Product
Designer to help shape what comes next. This is a high-impact role
sitting at the intersection of product, design, and strategy -
where you’ll drive discovery, elevate craft, and influence how we
build. Your Story with Us ? This is not a “handoff” design role.
You’ll be deeply embedded in product squads - shaping problems,
defining solutions, and ensuring what we ship is both high-quality
and high-impact. You’ll operate with a high degree of ownership,
partnering closely with Product, Engineering, CX and Leadership to
drive meaningful outcomes. What You’ll Work On Drive discovery and
turn insights into transparent problems, opportunities and product
direction Contribute to product strategy and roadmap, linking
design decisions to business outcomes Lead design end-to-end, from
early concepts through to shipped experiences Define success
metrics, run experiments, and use results to guide decisions Build
a deep understanding of customer needs through research, data and
direct interaction Facilitate workshops and shape solutions
collaboratively Improve how we design and build, and help raise the
bar for quality and craft What You'll Bring Across You’re a
product-minded designer who thinks beyond screens - someone who
connects user needs, business goals, and execution. You’re
comfortable operating in ambiguity, and you know how to turn messy
problems into clear, actionable solutions. We’re likely to be a fit
if you: Have 5+ years in product design (ideally in startup,
scaleup,



or B2B2C environments) Are strong across both discovery
and delivery - from research through to shipped product Bring a
systems mindset and care deeply about quality, consistency, and
usability Are confident working cross-functionally and influencing
without authority Communicate clearly and think in structured,
outcome-oriented ways Have experience working with data and
experimentation to inform decisions Why Safewill? ? Our Product
Culture Product, design and engineering work together from the
start - shaping problems, not just delivering solutions. You’ll
understand the “why”, help define the “what”, and drive the “how”
through to shipped outcomes. Work stays with the people who shape
it. You’ll own problems end-to-end, from discovery and design
through to delivery and iteration with fast feedback loops and real
customer insight. We create space to improve how we build.
Dedicated time is set aside to step back, refine our ways of
working, and fix the things that slow us down, whether that’s
product quality, tooling, or process. We regularly step outside the
roadmap to explore current ideas. Through hackathons and focused
sessions, teams test concepts, experiment quickly, and bring the
best ideas back into the product. We share what we learn. From
demos to deep-dives, there are regular opportunities to showcase
work, explore new approaches, and lift the bar across product,
design and engineering. We live by our SECURE values: Speed: We move
quickly with purpose All-in: We win as a team Find the Impact: We
focus on what matters Elevate: We raise the bar, every day TL;DR
We’re rewriting how Australians deal with death by making estate
planning simple, accessible and modern through excellent technology. At
Safewill, you’ll grow faster because you’re closer to the action.
You’ll see how strategy becomes execution, how data shapes
decisions, and how a small team builds something that genuinely
changes lives.

📌 Principal Product Designer (New South Wales)
🏢 Safewill
📍 New South Wales