About the Role

Take the lead in translating the brand strategy into high quality in-market marketing and communications activity: including developing and implementing a globally aligned, locally authentic Brand positioning strategy, conducting and developing competitive analysis, media strategy, communication strategy development by driving creative ideation and marketing activation of the Brand.

Responsibilities

- Responsible for the development and implementation of the Brand’s Annual Marketing & Communications Plan and Media Plan, in a way that challenges conventional marketing norms
- Ongoing development of campaigns in concert with internal & external partners, that continue to lift the brand to a recent level.
- Adaptation of global assets in a locally authentic way
- Delivery of insights on competitor activity, marketing development and emerging marketing practices.
- Proactively drive marketing performance measurement and recommend improvements accordingly against planned objectives and established activity specific KPIs.
- Develop and implement Brand marketing and communications strategies,



which promote and protect the Brand as well as support the overall business goals
- Achieving the greatest possible effectiveness and efficiency through our creative and media agency partnerships
- Responsible for the execution of all marketing and communication activities relating to the Brand
- Responsible for launch projects from a brand, marketing & communications stand-point.
- Developing and implementing marketing and communications strategy and execution to drive sales and to build the image and reputation

Who we’re seeking

- Formal marketing or business related qualifications (tertiary level)
- 5+ years experience working in marketing or Brand
- Automotive experience advantageous but not essential, B2B or B2C experience welcome
- Ability to navigate corporate, complex, global environments.
- Strong agency experience, either inhouse or management of.
- Experience working with marketing communication across different channels.
- Experience of Australian market execution of global brand, advantageous.

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📌 Brand Manager (Brisbane)
🏢 Sharp & Carter
📍 Brisbane