At SBS, we embrace difference, and we welcome applications from people of all backgrounds.

We also acknowledge the unique contribution that Aboriginal and Torres Strait Islander peoples make to our society and our workplace through their enduring and continued connection to land, sea, sky and community.

The Role

Reporting to the Director of Media Sales, the National Manager, CulturalConnect leads SBS Media's CulturalConnect business unit and is accountable for SBS Media’s strategy and thought leadership, client solutions, creative & production, and trade marketing capabilities.

This role is focused on driving commercial growth through market-leading thought leadership, strategic partnerships and innovative client solutions. The role is responsible for unlocking opportunities across SBS and NITV’s unique content and audience assets spanning Television, Digital, Social and Audio, while strengthening SBS Media’s differentiated position and influence across the media industry.

This is a highly visible leadership role, shaping SBS Media’s go-to-market strategy and fostering collaboration across Sales, Content, Marketing and Production teams to deliver meaningful outcomes for clients and Australia’s diverse communities.

This is a full-time, 12-month parental leave contract role. Hybrid work arrangements are available: 2 days from home and 3 days in our Artarmon office.

Key Responsibilities

Leading a high-performing team of 27 specialists across Strategy & Thought Leadership, Client Solutions, Creative & Production, Trade Marketing and Project Management, providing direction, coaching and development to four senior leaders.

Driving commercial growth through:

- Strategic partnerships, integrated sponsorships, content commercialisation and recent revenue opportunities;
- Building senior relationships with advertisers, media agencies and industry bodies to strengthen SBS Media’s market position;




- Overseeing the development of cultural intelligence, audience insights and thought leadership that inform client strategies and commercial solutions;
- Championing collaboration across Sales, Content, Marketing and Production teams to deliver innovative, multi-platform solutions for clients.

About You

We’re looking for someone who brings:

- 7+ years’ experience in media, advertising, marketing, commercial partnerships or related industries, with experience leading high-performing teams;
- A proven track record of developing strategic partnerships, driving revenue growth and delivering commercial outcomes;
- Demonstrated success leading multidisciplinary teams across strategy, client solutions, creative, and production partnerships to drive commercial growth;
- Strong expertise in stakeholder engagement, with the ability to influence and build relationships at senior executive level;
- A strategic and innovative mindset, with experience identifying market opportunities and developing commercially impactful solutions.

About SBS Media

Our Vision: We are the most loved and trusted media team, inspired by diversity to create extraordinary experiences.

Our Purpose: Giving a voice to brands in our diverse world.

Reasonable Adjustments

SBS recognises that everyone is unique, and you might require some adjustments to ensure you have the best opportunity to apply and put your skills forward for consideration. If we can make some adjustments to the SBS recruitment/interview process to better enable you to shine, please contact and let us know.

Adjustments include but are not limited to: alternative application methods, interview setups, physical requirements, guidance for trans or gender diverse applicants, specific interview availability times and more.

In addition, SBS is a proud member of the Hidden Disabilities Sunflower initiative, helping us create a workplace where people feel seen, understood, and supported.

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📌 SBS Media National Manager, Cultural Connect (Brand Partnerships) (City of Sydney)
🏢 Special Broadcasting Service (Sbs) Australia
📍 City of Sydney