- Hands‑on management of Meta, Google and TikTok advertising accounts.
- Campaign builds, optimisation, budget allocation and performance analysis.
- Diagnose underperforming campaigns and implement turnaround plans.
- Drive customer acquisition, revenue growth and marketing efficiency.
- Identify and scale growth opportunities.
Creative & Content Performance
- Own the creative strategy behind paid media performance.
- Develop testing roadmaps, messaging and campaign concepts.
- Brief and direct graphic designers, video editors and content creators.
- Ensure a continuous pipeline of performance‑focused creative assets.
UGC & Creator Programs
- Develop and manage UGC and creator content initiatives.
- Create creator briefs, scripts and content frameworks.
- Direct content production to improve advertising performance.
- Build repeatable content systems that support growth.
Founder Partnership
- Work directly with founders and operators to solve growth challenges.
- Contribute commercially, not just tactically.
- Bring ideas,
challenge assumptions and identify opportunities.
- Take ownership of outcomes, not simply activity.
Essential Experience
- 5+ years' experience in performance marketing, growth or digital acquisition.
- Strong hands‑on expertise across Meta and Google Ads.
- Experience working with beauty, wellness, lifestyle, retail or eCommerce brands.
- Proven ability to improve performance and scale revenue.
- Experience directing creative production and UGC programs.
- Strong commercial acumen and analytical capability.
Why Join?
- Work across a portfolio of consumer brands.
- Direct access to founders and decision‑makers.
- Significant ownership and autonomy.
- Versatile part‑time structure.
- Opportunity to solve real growth and turnaround challenges.
- Long‑term opportunity with scope to grow alongside the business.
Location: Sydney NSW (Hybrid) Work Arrangement: Part-time
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📌 Fractional Growth & Performance Lead (City of Sydney)
🏢 Gofractional
📍 City of Sydney
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