Overview

Sentinel Fleet Management is a UK-wide provider of comprehensive fleet services, offering scheduled and unscheduled maintenance, mobile repairs, grey fleet support, recharge management, and full compliance via tailored plans and technology-driven solutions. As part of the Guest Motor Group, Sentinel brings over a century of automotive service excellence and access to a national network of manufacturer-trained technicians and advanced IT systems.

What We Offer

- Commission package
- Company car
- Laptop
- Company mobile phone
- Increased holiday entitlement with length of service
- Recruitment incentive awards
- Healthcare scheme
- Cycle to work scheme

Working Hours

40 Hours per Week, Monday to Friday

Role Purpose and Responsibilities

To accelerate growth by winning new business for Sentinel Fleet’s full-service fleet management, leveraging our strengths in maintenance planning, mobile repair, compliance, and grey fleet solutions.

Main Duties

- Conduct proactive prospecting to identify fleet operators, logistics businesses, and commercial vehicle users in the UK market
- Develop and qualify a robust sales pipeline through cold outreach, referrals, events, and networking
- Manage the full sales cycle: needs analysis, value proposition presentation, proposal development, negotiation, and closure
- Collaborate with operations and technical teams to ensure smooth onboarding and service delivery
- Maintain accurate forecasting and CRM records for new leads, opportunities, and closed deals
- Represent Sentinel at trade shows, industry forums, and networking events to build brand awareness and generate leads
- Keep abreast of fleet market trends and competitor activity to identify emerging opportunities




- Leverage on Sales Opportunities in the sister trading company.
- Understand key customer requirements in order to provide bespoke customer-led solutions.
- Collaborate with administrative teams to build accurate vehicle contract pricing.

Person Specification

Essential

- Proven BDM/sales experience in B2B services, ideally in fleet management, logistics, automotive, or technical solutions
- Demonstrable success in generating and closing new business
- Excellent consultative selling, presentation, and negotiation skills
- Ability to build rapport with senior stakeholders (Fleet & Operations Directors, Managing Owners)
- Self-motivated, target-driven, and able to work independently with minimal supervision
- Competent in using CRM tools and managing pipeline effectively

Desirable

- Knowledge of fleet operational management and compliance services (MOT, servicing, grey fleet)
- Familiarity with cloud-based fleet software and telematics integrations
- Existing relationships with fleet operators, commercial vehicle networks, or transport logistics businesses

Skills & Qualifications

- Strong commercial aptitude and resilience in a hunter-style sales role
- Professional presentation and communication skills
- High level of organisation with ability to balance travel, client meetings, and internal coordination
- Proficient in CRM, Microsoft Office, and cloud tools for reporting and proposal production

Experience

- Experience in a BDM or sales role focused on securing recent customers in fleet-related or service-driven sectors
- Track record of achieving and exceeding revenue targets through successful deal closing

How To Apply

Send your CV and a brief cover letter to . We will then contact selected candidates to arrange interviews and share application forms.

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📌 Business Development Manager – South Normanton
🏢 Guest Motor Group
📍 Normanton