We are seeking an experienced Account Director to lead and grow strategic client relationships across Australia and New Zealand. This role is responsible for delivering measurable revenue growth, client retention and campaign success within the B2B lead generation and demand generation market.

The Account Director will act as a trusted commercial adviser to clients, helping them achieve their pipeline goals through solutions such as content syndication, account-based marketing, intent data, event leads and targeted demand generation programs.

Key Responsibilities

Client Leadership

Own a portfolio of strategic enterprise and mid-market clients across ANZ.

Build strong relationships with marketing leaders, demand generation teams, sales leaders and agency partners.

Understand each client’s business objectives, target markets, pipeline goals and campaign requirements.

Lead regular business reviews and provide clear recommendations based on campaign performance.

Maintain high client satisfaction, retention and renewal rates.

Revenue Growth

Achieve quarterly and annual revenue targets across new and existing accounts.

Identify opportunities to expand relationships through cross-selling and upselling.

Develop account plans for high-value clients and prospects.

Manage the full commercial process, including proposals, pricing, negotiations and contracts.

Maintain accurate revenue forecasts and opportunity information in the CRM.

Campaign Strategy and Delivery

Translate client objectives into effective lead generation and demand generation programs.

Recommend the appropriate mix of content syndication, ABM, intent data, webinar or event leads and custom audience solutions.

Work closely with campaign operations, customer success and data teams to ensure successful delivery.

Monitor lead quality, pacing,



volume and performance against agreed KPIs.

Resolve delivery or quality issues quickly and communicate proactively with clients.

Market Development

Develop a robust understanding of the ANZ B2B technology and media landscape.

Monitor competitor activity, client priorities and emerging demand generation trends.

Represent the company at industry events, client meetings and networking opportunities.

Build relationships with media agencies, technology vendors and channel partners.

Share market insights that inform product development and commercial strategy.

Experience and Qualifications

Five or more years of experience in B2B media, lead generation, demand generation, advertising technology or marketing services.

Demonstrated success managing and growing enterprise client accounts.

Strong understanding of content syndication, cost-per-lead programs, MQLs, SQLs, ABM, intent data and marketing pipeline measurement.

Established relationships within the ANZ technology, media or agency ecosystem are highly desirable.

Proven ability to meet revenue targets and manage complex commercial negotiations.

Experience working with global delivery teams and cross-functional stakeholders.

Familiarity with CRM and campaign reporting platforms.

Skills and Attributes

Commercially focused, consultative and comfortable discussing pipeline and return on investment.

Excellent relationship management, presentation and negotiation skills.

Strong analytical ability and confidence interpreting campaign performance data.

Proactive, accountable and capable of managing multiple priorities.

Able to balance client advocacy with commercial and operational requirements.

Collaborative and effective in a fast-paced, geographically distributed business.

Excellent written and verbal communication skills.

📌 Account Director, ANZ (Sydney)
🏢 Demand AI
📍 Sydney