We are a full-service marketing partner for the global education sector, backed by deep market insight, advanced technology, and AI-driven enrolment strategies. With teams across six countries, we help leading education brands grow internationally through integrated, performance-led marketing.

The Role

We’re looking for an Associate Director who is genuinely hands-on with paid media platforms and enjoys being close to performance. You’ll lead the APAC Paid Media function, but you’ll also be actively involved in campaign strategy, pacing, optimisation, and problem-solving on live accounts.

If you enjoy building strategies and executing them, reviewing performance in-platform, and being accountable for results, this role will suit you. If you’re looking for a role that is purely people management or high-level oversight, it won’t. This is not a desk-only management role.

What You’ll Be Doing

- Lead the APAC Paid Media team across Search, Social, and Programmatic, setting standards for delivery quality, pacing, and optimisation.




- Personally plan, launch, optimise, and troubleshoot campaigns across Google Ads, Meta, LinkedIn, YouTube, DV360, and emerging platforms.
- Own daily and weekly pacing, ensuring spend efficiency, conversion targets, and ROI are consistently met.
- Stay close to accounts, reviewing performance in platform and making hands-on optimisations where needed.
- Translate data into explicit insights and performance narratives for clients and internal stakeholders.
- Partner closely with Account Managers to align paid media strategy with broader commercial and enrolment objectives.
- Coach and upskill Paid Media Executives through hands-on guidance, reviews, and practical feedback.
- Manage and optimise your own portfolio of key campaigns alongside leading the wider team.

What You’ll Need

- Proven experience in performance marketing within a

📌 Associate Director Paid Media (City of Sydney)
🏢 Hybrid
📍 City of Sydney