Join to apply for the Brand Activation Manager role at Sharp & Carter

About Miele

Miele is a globally trusted premium brand, renowned for its commitment to quality, innovation and timeless design. With over a century of heritage and a reputation for excellence, Miele continues to set the benchmark in customer satisfaction and product performance. At Miele Australia, we invest in our people and foster a collaborative, high-performance culture focused on continuous improvement.

Why This Role?

This is an exciting opportunity to join Miele Australia in a pivotal Brand Activation role, responsible for delivering best-in-class brand and customer activations across retail, trade, and digital channels.

You will play a key role in strengthening Miele’s brand health, improving activation ROI and positioning Miele as a best-in-class partner for retail and trade. Working cross-functionally with Brand, Category, Sales and Media teams, this role offers solid visibility and the opportunity to make a meaningful commercial impact.





What You’ll Be Doing

- Plan, develop and execute national brand and customer activation strategies across retail, online and trade channels
- Lead end-to-end activation delivery including briefing, creative development, budget management, execution and post-campaign analysis
- Partner with Category and Sales teams to build tailored activation plans aligned to customer strategies
- Deliver compelling consumer experiences through campaigns, events, partnerships and digital activations
- Manage the activation calendar, ensuring alignment with brand guidelines and national objectives
- Monitor market trends, competitor activity and consumer behaviour to inform activation strategy
- Own activation budgets including forecasting, ROI tracking, PO management and invoice reconciliation
- Measure and report on performance, generating insights and recom

📌 Brand Activation Manager (Melbourne)
🏢 Sharp u0026 Carter
📍 Melbourne