Shangri-La Sydney is seeking an ambitious, commercially driven and relationship-focused Business Development Manager to identify, secure and grow new business opportunities across the Corporate, Meetings, Incentives, Conferences and Events (MICE) segments.

This is a high-impact role responsible for driving new revenue streams, expanding direct corporate partnerships and strengthening Shangri-La Sydney's position as the preferred luxury destination for accommodation, meetings, events and executive travel.

Reporting to the Director of Sales &

- Events and Area Director of Sales &
- Marketing, you will play a critical role in growing market share through strategic business development, proactive account acquisition and commercial sales initiatives.

Key Responsibilities

Business Development &

- Revenue Growth

- Develop and execute targeted business development strategies to achieve and exceed revenue objectives.

- Identify, prospect and secure new direct corporate accounts, meetings and event opportunities.

- Generate incremental accommodation, conference, catering and event revenue through strategic account acquisition.

- Build a robust sales pipeline through proactive prospecting, networking and lead generation activities.

- Utilise Salesforce, LinkedIn Sales Navigator and other business intelligence tools to uncover new market opportunities.

Corporate &

- MICE Sales

- Grow direct Corporate and MICE business while reducing reliance on intermediary channels.

- Develop relationships with key decision-makers, procurement managers, executive assistants and event planners.

- Conduct sales calls, presentations, networking activities and client site inspections.

- Negotiate commercial agreements and maximise account production through strategic account management.

- Drive meetings, conferences, incentives and corporate event opportunities across targeted industries.

Market Engagement &

- Industry Presence

- Represent Shangri-La Sydney at industry events, trade shows, networking functions and client activations.





- Monitor market trends, competitor activity and emerging opportunities to inform sales strategies.

- Establish strong relationships with key industry stakeholders and business communities.

Collaboration &

- Performance

- Work closely with Revenue Management, Events, Marketing and Operations teams to maximise conversion opportunities.

- Maintain accurate sales forecasts, pipeline management and account reporting through Salesforce.

- Deliver measurable commercial outcomes aligned with business objectives and annual sales targets.

About You To be successful in this role, you will be a highly motivated sales professional with a proven ability to generate new business and build lasting client partnerships.

Skills &

- Experience

- Bachelor's degree in Business, Marketing, Hospitality Management, Commerce, Tourism or a related discipline.

- Minimum five years' experience in hospitality sales, business development, events, MICE or a related commercial role.

- Proven success in acquiring new business and growing revenue through strategic sales initiatives.

- Strong understanding of the corporate meetings, events and accommodation market.

- Demonstrated ability to prospect, negotiate and convert new business opportunities.

- Established corporate networks and industry relationships highly regarded.

- Strong commercial acumen with a focus on revenue generation and market share growth.

- Excellent communication, presentation and relationship management skills.

- Experience using Salesforce CRM, LinkedIn Sales Navigator and Microsoft Office.

- Self-motivated, results-oriented and capable of working autonomously.

Why Join Shangri-La Sydney?

- Join one of Australia's most recognised luxury hospitality brands.

- Work with a high-performing and collaborative commercial team.

- Prospect to make a significant impact on business growth and market expansion.

- Attractive salary package and performance-driven environment.

- Career development opportunities within a global luxury hotel group

[Not translated in selected language]

📌 Business Development Manager (Sydney)
🏢 Shangri-La Group
📍 Sydney