Demand Generation Manager

Own the pipeline number and build a demand engine out of events, webinars and partnerships, not just ad spend. About us

Martian Logic is an Australian HR SaaS platform, we sell into aged care, NDIS, and non-government schools. In these sectors relationships, peer trust and community reputation move deals far more than advertising ever will.

We're at $7M ARR and growing, with a marketing motion built around ten sponsored industry events a year, a growing webinar program, and a lean paid media budget. You will own pipeline across all channels, treat our event calendar and partner ecosystem as your primary channels, and use the paid media budget as an accelerant to grow our audience, engagement and pipeline. The opportunity

We don't need someone who thinks growth means bigger ad budgets. We need someone who can look at ten sponsored events, a partner network, and an under-used webinar series and see a pipeline machine. You'll own the number, the calendar, and the follow-through, turning every event, every webinar and every partnership into a repeatable source of qualified pipeline.

Responsibilities Own quarterly pipeline targets, MQLs, SQLs, and marketing-sourced pipeline

Build and run the integrated campaign calendar: what runs each quarter, to which audience, with what offer, and how it feeds off our event and webinar schedule

Design the pre/post-event journey for every sponsorship, owned event and webinar: audience capture, nurture sequences, and sales hand-off process

Manage the paid budget as a precision tool to re-target event attendees, promote webinars,



and run ABM-lite plays against named target accounts

Build the always-on organic engine: SEO, website conversion, and life-cycle/email marketing

Re-purpose event and webinar content into ongoing nurture and organic campaigns

Develop co-marketing motions with partners and associations e.g. referral campaigns, joint webinars and shared content

Own marketing reporting: attribution, funnel conversion, CAC by channel, and overall ROI Experience

5 to 8 years in B2B SaaS demand generation, ideally in a low-budget niche SaaS scale-up workplace A track record of building pipeline through events, partnerships and organic channels... not just paid spend

Fluency in a marketing automation platform (HubSpot, Marketo or equivalent) and in reading a funnel

Comfort being measured on pipeline and revenue outcomes, not activity or vanity metrics How we'll measure success

Marketing-sourced and -influenced pipeline against quarterly target

SQLs by ICP (aged care/NDIS & education)

Event-audience-to-opportunity conversion rate

Cost per opportunity across the full channel mix Why this role

You'll have a genuinely rare mandate: a real pipeline number to own, an events and partner ecosystem already in motion to work with, and the seniority to shape the demand strategy rather than execute someone else's plan. You'll partner closely with a Field Marketing Manager who owns event and webinar execution while you own the strategy, targeting and follow-through that turns their programs into pipeline. Apply now and join us on the Martian journey!

📌 Demand Generation Manager (Sydney)
🏢 Martian Logic
📍 Sydney