zoe kratzmann is an established Australian fashion house and is in its 21st year. Founded by designer Zoe Kratzmann, the label is known for considered design, quality, and a distinct point of view in premium womenswear.

The brand is stocked in leading boutiques across Australia and New Zealand, sells direct to customers through a thriving ecommerce business, and is expanding internationally.

AI and agentic automations are being implemented across the business, and the team works at pace with senior people close to the decisions.

The opportunity

This is a new role, created to build capacity as the business grows and moves into international expansion.

Growth requires greater output across every part of the digital business. Automation sits at the centre of how we intend to deliver it, and so does our team. This role adds technical depth alongside an experienced digital team.

What you’ll be responsible for

Platform and technology

- Own Shopify Plus channel - launches, theme hygeine, templates, apps, flows and metafields - and set the technical roadmap.
- Scope, brief and quality-check work with external development partners, and deliver in-house experiments directly.
- Manage the app and integration stack, including cost, performance and consolidation.
- Own site speed, Core Web Vitals and mobile performance.

Conversion and experimentation

- Work with the team to run the CRO program — hypothesis, test design, brief, analysis and decision.
- Own the conversion path across landing pages, product pages, search, navigation, cart and checkout.




- Implement and improve solutions for on-site personalisation, product recommendations and search relevance.

Data and measurement

- Manage tracking integrity — and the accuracy of the data feeding Shopify, GA4, Meta and Google.
- Report site performance against commercial targets: conversion, average order value and revenue per session, by market, session recordings, landing page and source trends.
- Interpret what sits behind a movement in the numbers, and recommend the course of action.

Product, catalogue and search

- Own product data at scale — structure, tagging, enrichment and metafields — and the systems that maintain it.
- Own technical SEO, structured data, and the product feeds into Google, Meta and marketplace channels.
- Automate catalogue work currently handled manually.

Automation and AI

- Apply AI tooling to speed up delivery, data work, content operations and quality assurance.
- Contribute to the wider marketing automation program already underway across the business.

Trade, launches and markets

- Own technical and creative readiness for drops, pre-orders, launches and sale events, including mechanics, pricing logic, stock behaviour and theme scheduling.




- Support UK and US expansion across markets and on-site localisation.
- Partner with paid media and retention on campaign infrastructure, landing pages and tracking.

About you

- Shopify Plus. Hands-on experience at a brand where e-commerce is the primary revenue channel, with a working knowledge of the platform beyond the admin.
- Technically robust. Comfortable with integrations, APIs and automations.
- Fluent with data. GA4, Shopify analytics and a BI layer, with the confidence to read a funnel and trace an issue to its source.
- Experiment discipline. Experience designing and reading experiments, and managing a sprint-based workflow.
- Digital native. You understand how paid media, email, content and merchandising interact with the site.
- Self-directed. Comfortable shaping a roadmap and prioritising it against commercial impact.
- Considered. A high standard for craft and detail, in keeping with a premium brand.

Well regarded

- Fashion, beauty or another considered-purchase category.
- Server-side tagging, GTM, feed management tools
- International or multi-market e-commerce.

What we offer

- Competitive salary + super
- Direct access to senior leadership and involvement in digital evolution

- Generous parental leave
- Positive culture - good people who enjoy their work
- Free samples and impressive staff discounts
- Social events, volunteer leave and early finishes.

To apply Submit your CV and cover letter via Seek. Please do not email application directly.

Australian work rights required.

📌 E-Commerce Specialist (Kunda Park)
🏢 Zoe Kratzmann
📍 Kunda Park