Freelance E-commerce SEO Manager – Shopify

We’re looking for an experienced Freelance E-commerce SEO Manager to work with Superior Hair Extensions on an ongoing monthly retainer.

We are an established e-commerce brand operating across New Zealand, Australia and the United States. We’re looking for an individual freelancer who can take hands-on ownership of our SEO strategy and execution across our NZ/USA Shopify stores.

This is a remote freelance contract, not a full-time employment role and applications from all over the world are welcome. The role will include

Developing and managing our SEO strategy across NZ and the USA

Completing an initial audit of our current Shopify stores

Identifying technical, on-page, content and authority-building opportunities

Optimising collection, product and content pages

Improving internal linking, metadata, headings and site structure

Reviewing indexing, canonicals, redirects, broken links and duplicate content

Reviewing schema, Core Web Vitals and other technical SEO concerns

Conducting keyword and competitor research by market

Identifying new commercial content and collection-page opportunities

Monitoring organic revenue, conversions and non-brand search growth

Providing clear monthly reporting and a prioritised action plan

Working directly with our internal team and web developer

This is a hands-on role. We are looking for someone who can implement standard SEO changes directly within Shopify, rather than only providing reports and recommendations.

For more complex theme, coding or development work, you will be expected to provide clear instructions and coordinate with our existing web developer. We’re looking for someone with

Strong Shopify and e-commerce SEO experience





Proven experience working with established online retail brands

Experience managing SEO across multiple countries

Strong technical and on-page SEO knowledge A transparent understanding of Google Search Console, GA4 and Shopify reporting

Experience growing non-brand organic traffic, conversions and revenue

Strong written communication and a proactive approach The ability to explain SEO clearly without unnecessary jargon

Success will be measured through:

Organic revenue and purchases

Non-brand organic traffic and clicks

Growth across priority product categories

Organic conversion rate

Technical improvements completed

Search visibility across NZ and the USA

Progress against an agreed 30, 60 and 90-day plan

Keyword rankings may form part of the reporting, but they will not be the sole measure of performance. Initial audit

Shortlisted candidates will be asked to complete a paid SEO audit covering:

Current technical SEO health

Shopify-specific issues

Indexing and crawlability

Site structure and internal linking

Priority product and collection pages

Content and keyword opportunities

Competitor positioning

Backlink profile

International SEO considerations

Immediate priorities A proposed 30, 60 and 90-day plan To apply, please send A brief introduction

Relevant Shopify or e-commerce case studies

Examples of organic revenue or non-brand growth achieved

Your direct involvement in the results shared

Your location and availability

Your proposed monthly retainer

Your fee for completing the initial audit

Details of what you would personally implement versus hand over to our developer

We are open to experienced freelancers worldwide. Please note that we are looking for an individual freelancer, not an agency, white-label provider or outsourced SEO team.

📌 Freelance E-commerce SEO Manager – Shopify (Australia)
🏢 Superior Hair Extensions
📍 Australia