GM - Commercial | Lead ANZ growth, customer strategy and commercial performance | Global Consumer Healthcare

Your new company

Our client is a recognised global business operating across a dynamic consumer healthcare and FMCG category. With a strong international footprint, established customer relationships and a portfolio of trusted products, the organisation is focused on delivering high-quality, innovative solutions that support consumer wellbeing.

An exciting opportunity now exists for a commercially astute and growth-oriented General Manager Commercial to lead the Australian and New Zealand commercial agenda, driving revenue growth, brand performance, customer partnerships and market share across a competitive and evolving consumer category.

Your new role

Reporting to senior leadership, the General Manager Commercial will take ownership of the commercial strategy and execution across the region. This role will lead and influence across sales, marketing, category, customer strategy and commercial operations, ensuring the business continues to strengthen its market position and deliver sustainable, profitable growth.

You will be responsible for shaping the go-to-market strategy, building high-performing customer relationships, optimising channel performance and ensuring strong alignment between brand, category and sales execution. This is a hands-on senior leadership role suited to someone who can balance strategic thinking with disciplined commercial delivery.

- Lead the commercial strategy across Australia and Current Zealand, with accountability for revenue growth, profitability, market share and customer performance.
- Develop and execute channel, customer and category strategies across key retail, pharmacy, grocery and/or FMCG channels.
- Build strong relationships with major customers, partners and internal stakeholders to unlock new growth opportunities.
- Lead,



coach and develop commercial teams across sales, marketing and category, fostering a high-performance and collaborative culture.
- Drive effective forecasting, pricing, promotional planning and trade investment decisions to optimise commercial outcomes.
- Partner with regional and global stakeholders to align local market execution with broader business priorities.
- Use market insights, consumer trends and performance data to identify opportunities for innovation, brand growth and competitive advantage.

What you'll need to succeed

You are a proven commercial leader with experience operating in a branded consumer goods, consumer healthcare, personal care, pharmacy, FMCG or related environment. You bring a strong track record of delivering growth through customer strategy, commercial discipline, brand alignment and effective team leadership.

The successful candidate will likely demonstrate:

- Senior commercial leadership experience across sales, marketing, category or general management.
- Strong exposure to retail, pharmacy, grocery, consumer healthcare, personal care or FMCG channels.
- A demonstrated ability to develop and execute growth strategies across complex customer and channel environments.
- Commercial acumen across P&L; management, pricing, promotional effectiveness, forecasting and trade investment.
- Strong people leadership capability, with the ability to build engagement, accountability and performance.

What you'll get in return

- A senior commercial leadership opportunity with a recognised global consumer healthcare / FMCG business.
- Scope to influence strategy, growth and market performance across Australia and New Zealand.
- A values-led organisation with an established market presence, innovative product portfolio and clear growth agenda.
- The opportunity to lead a capable team and shape the next phase of regional commercial growth.

📌 General Manager Commercial (Melbourne)
🏢 Hays
📍 Melbourne